Harsh Realities in Artist Relations
The dynamics of artist relations at music radio are changing by the minute. Radio, artists, managers and labels have separate agendas with evolving business and legal models. As the business models evolve, legal releases are increasingly difficult to get signed as labels attempt to leverage their music and artists in new ways. Booking bands for station events is more competitive than ever. Getting artists to engage in station promotion around their events has great upside, but is a maze of challenges to accomplish. In some cases, artists are the critical ingredient in revenue-based member events.