PUBLIC RADIO PROGRAM DIRECTORS ASSOCIATION

Recently, PRPD and DEI held a "Pledge Drive Pep Rally" to help prepare stations for on-air fundraising in a challenging economic time.  You can now view the Webinar, presented by PRPD Chair Jody Evans (KUT) and DEI's Jay Clayton.

In the fall of 2006. WNYC, a dual-format station, undertook a major initiative to turn news as talk listeners into music listeners. In this webinar, WNYC discussed how it was done, which strategies worked, which did not and where they now stand, two years into the process.

Fourteen stations were part of a June 2008 meeting convened by PRPD and the LNI to discuss Best Practices for Local Talk Shows. The convening was a first step to further defining issues and assisting stations to better serve listeners in this important public service.

*  Research and Best Practices from the PRPD/LNI Talk Show Convening - PowerPoint of the case study from our Webinar.

* LNI/PRPD Best Practices for Talk Shows - Draft Revision.
 

Listen to how stations have put the research into practice in midday music selection in the  2008 Conference session audio.

Listen to the sounds that most polarized listeners in our Midday Classical Testing Project.  While Serious listeners like them, they were rated extremely Negative by Casual listeners.

See our webinar on Applying the PRPD Midday Classical Research.