5 Resources for BBC

BBC representatives, Kate Peters (Senior News Editor) and Jon Zilkha (WS English Controller) will share what goes on behind-the-scenes at BBC News to provide war zone coverage, including deployment plans, training, and planning resources for journalists. Jeff Jones (KNOW) will share how he makes scheduling decisions for breaking news events like this to meet audience expectations.  

BBC World Service English radio has a growing audience of 66 million worldwide, and the average age of the BBC World Service listener is 34 – much younger than the average public radio listener in the U.S. In her role as controller of BBC World Service English, Mary Hockaday is driving forward a radio and digital strategy to continue reaching new and younger audiences that are hungry for impartial, contemporary, global journalism. Hockaday will give us a dynamic view of what the BBC has learned from recent global research on Millennials and what they are doing to grow younger audiences.

This session will explore how various stations around the country are integrating curated content within their regular programming. We’ll hear from a variety of stations (large and small) about how they approach the idea, why they think it’s important and how they manage the technical aspect of integrating segments into their schedules with little or no resources.

In effort to connect and engage more deeply with today’s audiences, BBC World Service recently undertook the  process of developing their new brand positioning statement: Live the Story.  Live the Story is far more than a marketing campaign—it is a guidepost for their reporting and sound as they aim to place listeners at the heart of every event.