7 Resources for APM

Please join American Public Media for this session, where BBC Newshour presenter Razia Iqbal will interview Jon Zilkha, Senior Project Director News Group and incoming News Controller for BBC World Service English about this work. Jon will provide a brief overview of the BBC’s transformative work, considerations for approaching such broad-scale work, implications for content, and other challenges (and success) faced along the way.

Page views and sessions and shares, oh my! As more and more stations expand their content into the digital world, they find themselves awash in data and not always sure how to gauge their online successes. This session will explore how music stations are defining success in the world of sites, streams, podcasts and videos, while also sharing examples of what’s working best.

Podcasting is oftentimes treated as either a mash-up of stations' most listened-to pieces or a kind of audio blog. Neither attracts listeners who come to the radio via the internet, nor those who convert into donors. Podcasts can be a low-risk way of developing talent and programming, they can help turn your local radio show into national content, or they can be their own well-crafted gems.

Opportunities to meet face to face are rare, so let’s make the most of it by building our knowledge base and transforming last year’s talk into action.

Step into the void between “yes” and “no” as our stellar editors mix it up with brave story pitchers.  Together, they pull back the veil on one of the most important and difficult skills every producer needs to master: selling a story to an editor.