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PUBLIC RADIO PROGRAM DIRECTORS ASSOCIATION

» KNOWLEDGE BASE > A Sense of Place > TheTen Commitments of Programming

THE TEN COMMITMENTS OF PROGRAMMING

To do only what we can do well and consistently

To think Quality not Quantity. It may be easier to pitch funders and others about how MUCH we are doing. But listeners only care about how WELL we are doing.

To editing and editorial planning. These are absolutely necessary to assure the quality of our content, talent and craft.

To airchecking - to make it something we do, not just something we talk about. Listening to our own work on a consistent basis is the best tool we have to assure consistent quality.

To focus on the kind of news programming we know listeners value from public radio; in-depth, information-rich, providing context and connection.

To do more to develop our reporters so they are considered experts in their beats – so they know more about the subjects they cover than their listeners do.

To better communicate and coordinate our news departments and stand-alone shows - to develop integrated editorial goals that make the most of all of the news programming we produce.

To listen as critically to our own station’s programming as we do others. If we can’t do that, we need to find someone who can.

To listen to our stations – so we can hear them as our listeners do.

And finally, more than ever at this point in public radio history…To make programming quality our #1 priority.