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PRPD Webinars

PRPD Webinars are a benefit of membership in the organization.  From time to time we open webinars to the entire public radio system.  Below is a complete list of webinars we have presented, with links activated for those webinars that are available to non-members..

PRPD MEMBERS >  Webinar Page with all links               Join PRPD

PRPD Webinars are overseen by the PRPD Training Committee. If you have any suggestions for topics or presenters, please let us know at

Pubmetrics: Digital Trends that Matter (Fall 2014 data)   Steve Mulder & Michelle Bellettiere (NPR Digital)

Sharpen your digital strategies - this webinar provides an understanding and insight into this Fall’s NPR semi-annual presentation on PubMetrics: Digital Trends That Matter.

• What is changing in the behaviors of our online listeners 
• Where streaming is growing 

• What the data is telling us about NPR One

• How to compare your audience reach between broadcast and digital

Steve Mulder, Dir. Of User Experience & Analytics at NPR Dig. Services. Steve supports stations in online growth and engagement. His expertise extends to digital strategy, design, usability and business intelligence. Michelle Bellettiere, Senior Manager of Digital Analytics at NPR Dig. Services.  Michelle works directly with stations to help them understand how to use available analytic tools to guide their digital strategy.

NPR Clocks - Part 2 - Scott Williams, Tamar Charney, Tanya Ott     Slides

NPR Clocks - Implementing Best Practices  - Scott Williams, Tamar Charney, Tanya Ott

What Triple-A PD's Said

Take a look at the inner workings of public radio “Music Discovery” stations in a PRPD webinar with Paragon’s Mike Henry. The webinar provides results of a first-ever survey of Triple A and Indie Rock program directors in the fastest growing format on non-commercial radio. Sponsored by PRPD, the national PD survey sheds new light on what they’re thinking about their station, competitive situation and the future of the format. If you’re curious about how Triple A PDs define their target audience, how they feel about local and national content, how they define their local mission, how they use new digital platforms, and their interest in moving forward as a peer group to help each other, then this webinar will provide the answers.

Lessons In Community Engagement  

There’s a rush to this concept we call “community engagement”.  But what does that mean?  We look at the efforts of two organizations, KCUR and KPCC.  Why did the staff at these two stations decide to prioritize community engagement and where are they putting their efforts?  It’s early but what are the early lessons and what are their measurements for success or failure?   

Ron Jones and Ashley Alvarado discuss about how they identify partners, what they are learning from public meetings and how this engagement work is leading to content across the broadcast and digital spectra.  There are even some pleasant surprises that have emerged.

Morning Edition - A Host Perspective      

Hosting is one of most important elements in a station's presentation of national news programming. Two excellent Morning Edition hosts - Christina Shockley of Michigan Radio and Dan Klefstad of WNIJ - explain how they prepare and present Morning Edition to their listeners and effectively incorporate journalism, promotion, and creating a sense of place into the program. Audio examples of their work are included. Their observations will be valuable to station-based hosts of any national program.

Moderators: Peter Dominowski and Scott Williams, co-creators and facilitators for the MEGS workshops.

KQED's Pledge-Free Stream

How often have you heard something like this from a listener, “When will this drive end? I’m a Sustaining Member!” Or, “I’ve pledged already – do I still have to listen to the pledge breaks?”   

There is another way! KQED’s Andrew Alvarez and Colleen Wilson discuss Pledge-Free Stream, an innovation that provides unique access to uninterrupted programming during on-air pledge campaigns. The Pledge-Free Stream service they’ve been developing for their members over the past 3 years gives qualifying listeners special access that enables them to listen online, free of pledge breaks, through web browsers, internet radios, and connected devices like smartphones and tablets. 

This webinar focuses on planning, execution and results. What staff resources and time are needed to promote and run an alternative stream? What are the technical requirements? What has been the reaction from listeners and members?  

Champagne Programming on a Beer Budget   

Limited resources need not keep stations from improving programming, promotion, and air sound.  We'll start from the progress one station has made in six months and what remains to be done. What has changed in the first six months after a veteran public radio programmer (and PRPD co-founder) took over a station with limited staff, resources, and budget. How has existing staff adapted? Whether your station is large or small or if you are a programmer or manager, you'll take away ideas you can implement.

New Metrics & Insights on Public Radio's Digital Impact   

We Are What We Measure:

Metrics don't just reflect how we're doing – they also influence our priorities and define who we are. NPR Digital Services' Steve Mulder talks about the digital metrics that are most important for public media, and what we know about our current digital impact. We share system-wide insights on public radio streaming, web site audience growth and engagement, and our competition – and also show the new Station Analytics system that provides easy-to-use dashboards for stations.

How To Choose A Program     

How do you decide among the many programs available to fill your station schedule?  What are the factors to consider in maximizing audience flow and retention?  What are the qualities that most attract and retain audiences?  When a show is not performing, how do I decide how best to replace it? 

We all have to make these decisions and in this webinar two top Programmers share their approach to evaluating and choosing programs.  Tamar Charney, Program Director for Michigan Radio and Scott William, Director of Audience Research at KJZZ/KBAQ share their approaches to a process that can be part science and part art.  With many stations facing a decision on what to schedule in late afternoons, this webinar is particularly timely.   Presented jointly by PRNDI and PRPD.

Priming the Pump with Social Media   Download Recording    Skoler Slide Deck   Zamora Slide Deck

Social media doesn't start with a tweet and end with a story going viral. Social media, done well, is a long-term strategy that finds and builds a community around your editorial priorities. You start by listening to the voices and conversations already happening around your topic. You add value to those conversations and build trust. And then, with relationships in place and a conversation underway, you are ready to tap the community as a powerful ally in the spread and impact of your coverage.

Michael Skoler, VP, Interactive at PRI and Amanda Zamora, Senior Engagement Editor at ProPublica share examples of using social media to prime the pump for audience engagement with your coverage.

New NPR Halo Effect/Program Break Research  

NPR and Jacobs Media have recently completed research to assess the impact of program break elements on the public radio Halo Effect, attitudes about sponsorship, and drivers of listening and tune-out. The study provides important insights into how credit and break structure impacts listening and tune-out, and best practices for improving program breaks to improve audience engagement. 

Susan Leland of NPR and Fred Jacobs of Jacobs Media present the latest findings on the state of the Halo Effect in public radio.  This webinar follows up on a recent DEI webinar, providing additional insight specifically for programmers.

Crafting A Powerful Mission For Classical     

Why do you get up in the morning and come to work at a public radio station? Do you know? Last year, Brian Newhouse and the team at Classical Minnesota Public Radio created a streamlined strategic process that resulted in a strong statement of mission, vision, values, and strategies which produced immediate positive impact upon the on-air sound and listener service. (audio samples  provided). 

It identified what was “sacred” (i.e. the values) to the team, but also created a framework for innovation that’s taken them into exciting new territory: video-game-music podcasts, partnerships with peer classical music stations, and the creation of music education videos for in-school use. The results: local cume audience growth, new national reach with key projects, and growth in philanthropic revenue. A clear and ambitious vision can motivate your staff and external stakeholders. 

It can also improve your daily on-air sound. 

So, what’s your vision? 

Brian Newhouse, Robin Gehl (WGUC), and Frank Dominguez (WDAV) walk through the process of creating and implementing a powerful mission for classical.

Charting A Course Toward Digital Relevance: Lessons of a Flexible Strategy    

You know we need to be doing a better job with digital and we all recognize the opportunity to build new and diverse audiences but the realities of being understaffed and under funded create obstacles.  KPLU (Seattle) has had success and it all begins with senior management support and ends with a 13-point checklist.   

KPLU Assistant GM & Director of Public Media, Jennifer Strachan presented this webinar called, “Charting a Course Toward Digital Relevance. Lessons of a Flexible Strategy”.  You'll hear about KPLU’s strategic plan for digital growth and the pleasant- and not so pleasant- surprises and results. 

SubAuto: The New PRX Distribution System   Download Recording   Slides

PRX is introducing their new automated program delivery service called subscription automation, or SubAuto for short.   It will be used to distribute The Moth Radio Hour when it goes weekly starting in January 2013.  The PRX team talks about  the beta test, the features and what you and your engineering team need to do to prepare for the launch of SubAuto. 

PRX has heard from many stations that work flow efficiency is more important than ever. And, that stations and producers are looking or reliable, easier and more feature-rich options. SubAuto makes it possible to deliver any weekly program at very low cost to any station.   The interface is simple and clean and PRX can also handle all carriage-fee billing for any program. 

Kerri Hoffman, Director of Finance and Operations presents, with help from Andrew Kuklewicz and Josh Andrews

Be sure to share with others on your staff who may need to learn about this new technology!

Now That I Have My Data, What Should I Do With It? Part 2 - Arbitron’s PPM Markets

If you program a radio station in 2012 in a PPM market, you know that everything is different regarding your research from the station you programmed in 2002 when your market was measured by Diaries.  This  Webinar will help you simplify the process of ‘breaking down the numbers’.  After all, data now release on a monthly basis for all stations… and even a weekly basis for some of you.  After this Webinar, you’ll know exactly what The RRC would do if they were in the cubicle outside your office!

The RRC's Dave Sullivan Presented.

Now That I Have My Data, What Should I Do With It? Part 1 - Arbitron’s Diary-Based Markets

Going through the top-line data and the eBook, as well as through MarketPC, ListenerPC and the Listener Behavior Report, on which Arbitron audience estimates should Program Directors focus? The RRC''s Carl Nelson shows you how to make your way through the reports and the software. This session is for PDs at stations in Arbitron’s diary-based markets only. 

Carl Nelson is Manager of Client Services at Radio Research Consortium (RRC), where most of his time is spent assisting non-commercial radio stations with analysis of Arbitron and Scarborough data. Carl's experience includes over thirty years in broadcast research, with most of those years in public radio research (including research at NPR), as well as time at Arbitron.

Metrics That Matter - Steve Mulder, NPR Digital

We invest a lot of time in our web sites, but what's actually working, and what metrics should we be focusing on? In this webinar, Steve Mulder wades through the sea of Google Analytics data and uncover the most important metrics to rely on, particularly for Program Directors. He also reveal insights and best practices pulled from the analytics data of dozens of stations across the system, including trends in mobile, social, and site content usage.

Steve Mulder is Director of User Experience & Analytics at NPR Digital Services, where he works with stations on digital strategy, design, usability, and business intelligence. He led the charge in building a new analytics service so stations have clear data and insights on online audience growth and engagement.

Lessons From MEGS II: ATC, The World, Weekend Edition and Marketplace 

While Morning Edition may be the first thing that comes to mind when hearing the word “MEGS,” the lessons and principles of MEGS have always been applicable to other news magazines. In this Webinar, we use the lessons from MEGS to discuss effective formatics, air sound, and content placement in other prominent news programs, including Marketplace, The World, All Things Considered and Weekend Edition.

MEGS trainers Peter Dominowski and Scott Williams discuss:
  • How to increase listening occasions for your station.
  • What programming should you always be promoting during both ATC and Weekend Edition?
  • What is the potential listening impact of more effective on-air promotion?

    Jumpstart Diversity Initiatives with Luis Clemens 

    Diversity, diversity, diversity: we think about it, we talk about it and we dutifully complain about our collective lack of progress. Stop complaining. Start taking action.

    This webinar with Luis Clemens, NPR Senior Editor, Diversity, provides five tips on exactly how to get started. Clemens is part of NPR's Diversity team and is active partner in training initiatives at NPR and across public radio - helping to strengthen local coverage by expanding the range of content, sources, ideas and expertise. This webinar is designed for program directors, station general managers and news directors but is also appropriate all other staff.


    Creative Features on Deadline with Robert Smith 

    Great, sound-rich stories are easy if you have weeks to find the right people and scenes, but what if you only have a day?  Planet Money's Robert walks us through his techniques for putting a little spark into deadline stories.  He covers how to plan a story structure before you leave the office. How to get life into deadly dull scenes.  How to get the most out of quick interviews.  And how to write your story so it has a sense of style and pacing. 

    In addition to providing insight for programmers who supervise reporters, this webinar is valuable to all staff who produce features. 

    Robert Smith is a correspondent for NPR’s Planet Money team.  He formerly served as news director at KUOW Seattle.  Before that he was a reporter for KUOW, KUER in Salt Lake City and KBOO, Portland. 

     Facebook Timeline: Finally Facebook Is Really Useful with Janet Fouts -  Ebook

    Facebook is making big changes again and you may have seen brands rolling out their timeline pages already. The changes became mandatory on Facebook as of April 1, and if you haven't made the switch yet you will want to when Janet is done with us!

    In this webinar we'll look at the changes to Facebook timeline and how you can leverage Facebook to reach out to your community and feature the best features of the station, show your history, how to leverage applications and other aspects of the changes. Janet will also share an e-book with all the specifics you need to make your page work  to best effect.

    Janet Fouts is CEO of Tatu Digital Media, a San Jose based web development and Inbound Marketing firm. She's also a social media coach, trainer and author with 4 books to her credit. The most recent book, Google+ for business tweet went on sale March 20th on Amazon.    Janet added this post-webinar:

    And some good examples of Facebook timeline implementations. There is a LOT of room for improvement here to reach the level of say, Ford, but still some good uses of the timeline cover and photos.. view their timeline of the life of the show.


    Public Insight Network (PIN) - What's Worked and What Hasn't (Andrew Haeg) -  

    It's been almost ten years since the Public Insight Network was founded at Minnesota Public Radio. Spend an hour with one of the co-founders -- Andrew Haeg -- to discuss how the platform has evolved, what's been learned about crowdsourcing and engagement, and what's on the horizon for PIN.

    Building a Better Break - Scott Williams   

    The HIGHEST RATED session of our 2011 conference comes to Webinar..."Building A Better Break" with veteran PD and trainer Scott Williams of KJZZ/KBAQ, Phoenix.  Station ID, positioning, forward promotion, weather ‐ the mantra of a good break at many of our stations. But is that all there is? And have the rules changed as audiences and times have changed? What have we learned from PPM about best ways to reach listeners in our breaks? And what do commercial broadcasters have to teach us?

    This webinar reviews the latest thinking about best strategies and practices, for all kinds of stations and formats. Learn how we can create better breaks in all dayparts that drive more listening and strengthen connections. Take away four ideas to make your station’s breaks sound better right away! LOTS OF AUDIO samples!

    The Road Ahead: In-Car Media Trends with Larry Rosin   Slide Show

    A new study says, "... broadcast radio dominates the choices for information and entertainment in the car ... At the same time, there is significant interest in the many new digital entertainment and information options for driving that are being developed every day."

    Find out much more in our next PRPD Webinar for Members as Larry Rosin of Edison Research, which conducted the study with Arbitron and Scarborough, explains the findings of "The Road Ahead," which looks at consumer usage of 16 in-car media and entertainment choices.  The Road Ahead updates a similar study conducted in 2003, to provide a unique look at the changes and challenges in the in-car landscape over the past eight years, combined with a peek into the future of this crucial media space.

    Larry Rosin has been involved with media for over 20 years, the last sixteen in audience research. Rosin has been recognized as one of the leading thinkers in the field, and advises many of the world’s largest media companies, including Time Warner, Sony, Disney/ABC and EMAP.

    "Hostiness" with Marilyn Pittman

    Explore the nuances and subtleties of 'hostiness' for both news/info and music shows. Topics include: bringing your authentic self to the airwaves, sharing your personality without overstepping journalism boundaries, moving fluidly from copy reading to extemporizing, and from hard news to 'hosting,' and finding creative ways to do the same old thing every day.

    Marilyn Pittman is a veteran radio producer, writer, commentator, and voice coach to NPR stations since 1989. Pittman also teaches performance at U.C. Berkeley’s prestigious graduate school of journalism. She is a working director, narrator, and actor. Her weekly radio show, Out in the Bay, is heard on KALW in San Francisco, where she lives and still does stand-up comedy.


    The Dark Secrets of the Online Overlords with Matt Thompson

    You know what your audience is looking for when they turn on your radio station. But what is your web audience looking for when they come to your site? How do you build your audience online? And how do you catch their eye and get them to dig deeper on your site? There are lessons to learn from the blogging superstars such as Huffington Post, Gawker, and other high traffic sites.

    Matt Thompson of NPR's Argo Project shares some of the lessons of the online superstars and shows us how we can use those tricks to better serve the public media audience.

    We know our core audience finds our programming relevant. But how can we expand the relevance of our content to communities?   KUT’s Hawk Mendenhall and WDET’s Ron Jones will share examples of how they have engaged communities to strengthen and extend the impact of content. They’ll discuss how use community engagement at their organizations to keep audiences tuning in and make new community connections to position their stations as essential institutions

    This Webinar is a joint production of PRPD and the National Center for Media Engagement (NCME)
    Making Relevant Content: Program Directors on Engaging Communities - Webinar Recording 

    We know our core audience finds our programming relevant. But how can we expand the relevance of our content to communities?   KUT’s Hawk Mendenhall and WDET’s Ron Jones share examples of how they have engaged communities to strengthen and extend the impact of content. They discuss how use community engagement at their organizations to keep audiences tuning in and make new community connections to position their stations as essential institutions
    A joint production of PRPD and the National Center for Media Engagement (NCME)

    Effective On-Air Promotion in the PPM Era 

    On-air promotion remains an issue for many stations. In listening to Morning Edition on 100+ stations, MEGS found that “very few stations do on-air promotion consistently well.” Effective promotion in the PPM era requires different strategies. Some types of promotion are absolutely essential, others are less effective and not recommended.

    Scott Williams and Peter Dominowski of the MEGS Team explain strategies for effective promotion based on PPM results, provide numerous audio examples, and discuss how to think about news and music programming to maximize the effectiveness of on-air promotion.

    Joining them is Jeff Hansen, Program Director at KUOW in Seattle. After a recent promotion review of his station Jeff discusses changes he has made and shares some audio.

    Making the Most of Facebook

    We know many public radio listeners use Facebook. And by now many of our station's have a Facebook page. But how can we use Facebook effectively to connect with our audience? And how many truly understand what works, what's the proper role for Facebook and other social media, and what to avoid?

    Lori Lewis, Digital & Social Media Strategist for Jacobs Media, looks at the things our stations should be doing on Facebook.  We discuss how Facebook need to be approached differently from other social media. And we'll learn ways we can evaluate how effective our efforts on Facebook are. 

    A lively Q&A following the presentation brings up some important considerations in maximizing social media for your station.

    Weekend Programming: Strategies For Success

    Many news/talk and dual format stations have had great success with weekend programming. What sets them apart from underperforming stations?

    Steve Olson, President of Audience Research Analysis shares his research and insights based on 37 years in the industry. One size doesn’t fit all but there are combinations of programs and strategies which attract core and fringe listeners. He discusses:

    • When is “prime time listening” on weekends
    • The most effective combination of national news/entertainment programs for weekend mornings (including repeats of Saturday shows on Sunday)
    • What most stations do weekend afternoons
    • What works best following PHC Saturday nights

    PRTS3 - The Public Radio Technology Survey

    The results of PRTS3 are back - and they are spectacular. Fred Jacobs, President of Jacobs Media, presents an overview of the latest findings in the fast-moving digital world of our listeners and users.

    It's great data, and we have it trended for three years. And there are some amazing stories. Here a few highlights:

    • Streaming is up, but so is awareness and usage of Pandora. 
    • Social media participation has begun to slow down but is still an incredible phenomenon among public radio core listeners. They are VERY social. 
    • Smartphone ownership continues to rapidly rise, and more and more public radio listeners are now downloading apps - necessitating the need for a cogent mobile strategy. 
    • eReaders and tablets are They are the next big thing. 
    • The gap between 25-54 listeners and those in the 55+ group are major factors in technology usage. 
    • And for the first time, PRTS3 respondents are classified by their level of contribution - and there are media habit differences between these groups.

    Latest Insights into Audience Pledge Drive Behavior

    John Sutton returns to offer a PRPD Webinar on new understandings about audiences during pledge drives. Arbitron's PPM data confirm that audiences shrink and listening behaviors change during fund drives. Audiences also recover fairly quickly when the fund drive is over. See how this information can help you plan your fundraising strategies and facilitate faster audience recovery. YOU DON'T NEED TO BE IN A PPM MARKET TO BENEFIT from this information.

    Federal Funding Update : A Conversation w/ NPR's Mike Riksen  (Audio only) -  Download  or play below

    In this conversation on March 24, 2011, Mike Riksen, NPR Vice President for Policy and Representation, covered the latest developments in the federal funding and other pubradio policy issues.  Mike is the primary government relations position in the public radio system, responsible for policy development, advocacy, station and community engagement plans for NPR and the public radio system. 

    This “webinar without pictures”, covered the latest in the efforts to sustain federal support and what can be expected in the near future. After an overview, an extensive Q&A session covered a wide range of issues now facing public broadcasting, especially focusing on what stations can and should be doing to help maintain the health of public broadcasting. 

    Debunking The Myths From PPM

    Warren Kurtzman, President and COO of Coleman Insights sheds light on many misunderstandings about how to position, program, promote and market radio stations under electronic audience measurement. This webinar will teach you about the tension between branding and content execution, what PPM can and cannot tell you about your station’s content, and more.

    Even non-PPM market stations can learn a lot from this webinar... these new measures have changed assumptions about audiences everywhere. Its important to understand the insights while being able to avoid acting on the "myths".

    What Everyone Needs to Know about Crisis Management and Why Does It Matter? Webinar (wmv)

    The economy? The Gulf Oil Spill? Toyota’s faulty brakes? For us in public broadcasting, Juan William’s firing? The potential de-funding of public broadcasting? What is a crisis and is there really a way to manage one? PRPD put together a Webinar with two top crisis management experts:

    Professor Ian Mitroff is widely acknowledged as the founder of the discipline of crisis management. Ian is the president and founder of Mitroff Crisis Management, a private consulting firm that specializes in the treatment of human-caused crises. He is a regular consultant to Fortune 500 companies, universities, and governmental and not-for-profit agencies.

    He was joined by Lew Phelps, a crisis communications expert at Sitrick and Company and former head of public relations for three top Fortune 500 companies. PRPD Board member, Jim Russell, moderated.

    They talk about the need for all companies and managers to plan for crises, why being reactive instead of proactive actually compounds the original crisis, and how planning for crises makes you an overall better manager. They show you why crisis management is relevant to you and how you can help your management team understand and participate in the planning.

    Get a solid primer on the field, hear some great stories of mistakes made, crises overcome, and improve your critical skill set.


    Difficult Conversations: Communication in Crisis   Webinar Recording (wmv)

    Resources:   Prep worksheet:    Prep worksheet instructions    Difficult Conversations book info

    A lot of the work we do as program directors, frankly, involves resolving conflict. And that's not a bad thing. Conflict comes up as a result of competing passions. With a likely fight in Congress over funding for public broadcasting and the recent issues involving NPR, many program directors were (and will continue to be) confronted by listeners and other constituencies. How do you deal with them? Often, in these difficult conversations, we find ourselves defensive or even offensive (in the sense of taking a stand "for" something).

    In this webinar, Helen Barrington, PD at WFCR, Amherst, MA shared knowledge gained while earning a Master's in Conflict Resolution, offering some practical tools for dealing with passionate people. AND she suggests how to lead your staff in dealing with difficult situations.

    Many of these tools can also be employed in preparing audiences for program/schedule changes and the "aftermath" of such changes. They are also helpful in dealing with difficult staff interactions.


    The American Youth Study

    Edison Research recently completed The American Youth Study 2010, a significant survey of the media and technology habits of America's 12-24 year-olds. A sequel to a study originally conducted by Edison in 2000, it sampled of today's 12-24 year-old Americans, and re-examines a cohort from the 2000 study - today's 22-34 year olds - to analyze how their tastes and habits have changed over the past decade.

    Edison President, Larry Rosin, reviewed the first release from this dataset, subtitled "Radio's Future," focused on the music discovery and consumption habits of young Americans.

    Lessons From MEGS to Mid-Days and ATC 

    Some stations attending Morning Edition Grad School (MEGS) workshops have used MEGS principles in other dayparts.  "The MEGS Guys" from Strategic Programming Partners presented a primer of top priorities and best practices for use in All Things Considered, Mid-Days and the rest of your program schedule. Topics include best use of program clocks and strategic promotion.

    This is part of an ongoing PRPD Webinar series with the MEGS team - Tim Emmons, Peter Dominowski & Scott Williams. They focus on elements of the MEGS workshop series and helping apply them to the entire station schedule.


    Promoting New Media Services : Lessons from MEGS 

    NPR's recent study of mid-day listening shows opportunities for stations streaming their signals - and also indicates many listeners don't know that service is there! We'll talk about promoting new media services and the place those promos should take in the overall station promotional strategy. The MEGS team offers insights gleaned from their workshops and years of promotion experience.

    This is the first of a new ongoing PRPD Webinar series of webinars with the MEGS team; Tim Emmons, Peter Dominowski and Scott Williams. They will be focusing on elements of the MEGS workshop series and helping apply them to the entire station schedule.


    Moving Forward on Diversity with NPR's Keith Woods - Webinar Recording (wmv)

    What can you do to increase the diversity of your staff and content? What have others in public radio and other media done to find success with this perennial challenge?  PRPD and NPR have started with a core group of stations to understand the on-the-ground issues you face and seek to broaden that effort with this webinar.

    Keith Woods, NPR’s VP for Diversity, presented this PRPD webinar about the opportunities out there to move the needle on diversity. We focus on:

    • Ideas for tapping into a much more diverse talent pool
    • Using outreach strategies to connect with audiences you seek
    • Points of entry for including diversity in all programming
    • Ways you can weave diversity into the fabric of your news and operations decision making

    We field questions and offer other resources to help you keep moving forward. The conversation will continue in a General Session at the upcoming PRPD Public Radio Programming Conference in Denver.


    Midday Audience Study - NPR News Listeners

    NPR has teamed up with six Member stations and PRPD to learn more about what midday audiences are looking for on the air and online. The “Midday Audience Study” canvassed 8,000 listeners to find out why audiences turn off – or turn to – their local stations during the midday. Ben Robins at NPR Research presented the study's findings and suggests what you can do to improve your own station’s midday audience on the air and online -- and grab your community’s attention in an increasingly busy and media-saturated day.


    Spreading the Zing: Re-imagining Public Media through Makers Quest 2.0

    As producers, stations, and networks move out to non-broadcast platforms, many are asking "what is the picture of success for public media?" A new research paper, Spreading the Zing: Re-imagining Public Media through Makers Quest 2.0 contends that as we consider the impact of media work, we have an opportunity move beyond traditional measures which place strict emphasis on our most loyal, converged audience. This paradigm calls for us to put elements such as influence, relevance, and craft along side AQH, cume, or page clicks.

     "Zing" authors, Sue Schardt, Executive Director of the Association of Independents in Radio, Inc, and Jessica Clark, Director of the Future of Public Media project at American University's Center for Social Media were joined by Kara Oehler and Ann Heppermann of MQ2's Mapping Main Street for e a lively discussion about their new ideas in action.


    WNYC has been a leader in building meaningful social media connections with their online and listener audiences. Annie Shreffler highlights some of the many tips aimed at station producers in Crowdsourcing: A Fieldguide from WNYC and John Keefe  demonstrate the new mapping tool created for crowdsourcing that any producer can utilize to enhance a local news story.

    Your Uncommon Economic Indicators, hosted on The Brian Lehrer Show. The project attracted hundreds of participants to leave photos, videos, phone calls and stories on its interactive web page and helped shaped the station's coverage


    Online News - from Metrics to Actions  - Webinar Recording available for PRPD members

    Public Media Metrics CEO, Mark Fuerst, looked at changes reshaping the websites of the leading public radio news stations: including, new content management systems, changes in design and navigation, staffing changes in the news department, and increasing the volume of stories posted in text (with pictures). In the most illuminating case, at, the change also involved taking advantage of the NPR API, with the following results: Between June 2009 and January 2010 the monthly pageviews for news pages at rose from 78,000 in June to 358,000.


    PMM has been tracking these changes through Google Analytics and this webinar looks at “the new” and two other public radio news sites. It includes a short list of low-cost recommendations that could increase news traffic to station sites around the country.

    Grow The Audience: An Overview - Audio (mp3)  Slide Show (pdf) 

    The Grow the Audience project has set out ambitious goals for public radio’s audience service and a portfolio of strategies to widen the use and deepen the value of what we do. Drawing from Public Radio in the New Network Age

    , the final report of the Audience Growth Task Force, Station Resource Group co-CEOs Tom Thomas and Terry Clifford, the report’s principal authors, will review findings and recommendations and discuss key next steps, both locally and nationally, toward the goals.

    Because of the importance of this project, the recording of this webinar is unrestricted.  Due to technical problems,  the audio recording and presentation slides are only available separately (above). 


    Pulling Together: Full Station Editorial Integration         

    How do stations break out of departmental “smokestacks” to better coordinate broadcast, web and community outreach efforts? WFAE Program Director Paul Stribling and members of his staff talked about how they developed an editorial planning process to reach more listeners and increase listener participation.

    This webinar was part of the new PRPD/LNI Talk Show Webinar Series -- presentations on how talk show producers, hosts and program directors are using the Talk Show Handbook to build and strengthen their programs.


    Talk Shows: Globalizing Topics and Sense of Place - Slides (pdf)

    John Dankosky, News Director at WNPR/Connecticut Public Radio and host of Where We Live will talk about how he uses “sense of place” as an editorial tool to select and shape topics to reflect both his community and its connections to our nation and the world.

    Social Media: What Was & What Will Be  Webinar Recording  

    Andy Carvin, Senior Strategist at NPR’s Social Media Desk, reviews the top social media trends of 2009 and looks ahead to 2010 at the important trends, tools and ideas in social media, community building and engagement with our audiences. What are the most important ways you should be engaging with your audiences? What are stations doing that have been successful? What social media ideas are on the horizon that you need to put on your radar? These answers plus the secrets of the Jedi knights...

    Building the Machine: Talk Show Systems and Tools

    Susan Davis, Senior Producer of WUNC's The State of Things, live daily show talks about how she manages a dual role as leader of both show personnel and content development. Learn about the systems and tools she’s developed to support her show’s day to day operation.

    Public Radio Technology Survey 2 - Trends

    The results for second Public Radio Technology Survey (PRTS2) are in, and the Jacobs Media team has analyzed the data from 56 public radio stations that generated more than 28,000 responses. This webinar discusses a fast moving slide presentation that will help you and your staff assimilate the data. See the key findings, along with a list of takeaways and observations. Our listeners' habits are CHANGING FAST and this survey shows some striking shifts! PRTS2 covers everything from streaming to social networks to mobile phones to the economy.

    SoundExchange Reporting for Public Radio

    Still unsure about what is required of you under the new SoundExchange royalty agreement? Learn everything you need to know about for collecting and reporting data for generating SoundExchange reports. This webinar discussed the recent agreement between Public Interactive and the Corporation for Public Broadcasting (CPB) for the administration of Internet royalty reporting to SoundExchange for public broadcasters.

    Included are an overview of the Internet royalty agreement between the CPB and SoundExchange, what will be required of stations to be compliant under the CPB-SoundExchange agreement and Public Interactive's plans. A robust question and answer period beginnning about 1/2 hour in and lasting 45 minutes will also help answer many of your questions. Presentation by Phil Johnson, SoundExchange Manager for Public Interactive - with Jeff Luchsinger, CPB and Mike Riksen, NPR.

    The New Public Radio Talk Show Handbook View Webinar

    For the first time, public radio programmers have a comprehensive online guide to creating and producing local news/information/talk programming. A joint project of PRPD and the Local News Initiative, the Public Radio Talk Show Handbook identifies a broad array of best practices and tools to help stations deliver high quality local shows on a consistent basis. Lead author, Marcia Alvar (LNI Director), and PRPD President, Arthur Cohen, guide you through key sections of this online tool and provide insight on how to use it.  Co-author Jeff Hansen, KUOW also answered questions.


    NPR MUSIC: The Latest  ---  Webinar Recording    PowerPoint only

    NPR Music is experimenting with music widgets, content modules and even audio promos to support them. The goal is to share original, top content in a way that will increase the power and "stickiness" of your own website.  These offerings, which include content from both NPR and its partners, focus on genres, popular programs and series and live concerts. NPR Music Executive Producer Anya Grundmann and Product Manager Amy Schriefer show where to find these modules, ideas for their use, widgets currently in development and ideas for the future. A lively q&a provides insight into the latest in NPR Music.


    Understanding the Public Radio AAA (Triple A) Audience

    For the first time, public radio AAA stations are now measured in NPR’s Profile 2009 — a direct result of station feedback. NPR Research Manager Vince Lampone conducted a webinar on the recent findings of this research, which provides new insight into the demographics, lifestyle preferences and consumption patterns of the AAA audience. Some of the topics Vince addressed include:

    • How are AAA listeners different from those of other NPR formats (like news or classical)?
    • What media outlets does the AAA audience rely on?
    • How can we better communicate the value of our audience to underwriters?


    To Tweet or Not To Tweet
    Do you tweet or are you a Twitterer?  To tweet or not to tweet, that is the question PRPD posed in the second in our series about social media (the last one being Facebook).  Master tweeter Bruce Warren of WXPN provided overview of Twitter, and why it’s exploding as a social media platform along with Facebook as a way to connect with your communities. We examined how stations are using Twitter for programming, marketing and fundraising.  You can follow Bruce at


    How Stations Are Using Facebook

    Todd Mundt from Louisville Public Media and Betsy Harman from Harman Interactive explored the current Facebook landscape and provided thoughts and answered some questions about how to best use Facebook.

    pdf:  Using Facebook to Spread Buzz, Build Community, Find Volunteers & Raise Money for Your Station, Betsy Harman, Harman Interactive LLC.

    pdf: Facebook: Work It Todd Mundt, VP & Chief Content Office, Louisville Public Mediar.

    Links to PRPD Member Facebook Pages


    The Public Radio Technology Survey

    Sponsored by PRPD, iMA and NPR, and designed and conducted by Jacobs Media, the Public Radio Technology Survey queried over 30,000 public radio listeners on their use of a wide range of technology. In the largest survey ever conducted for Public Radio, powerful insights emerged.

    Jacobs Media's President, Fred Jacobs, shared the findings focused on the similarities and differences of listeners among the various Public Radio formats.


    The Town Square Story: Lessons From the New Media Frontier. (PowerPoint)

    Many stations are looking at retooling an existing talk show or launching a new one in order to build an online audience that complements their broadcast audience. But where do you start? What should you know before you go on the air and online? What challenges can you expect?

    Morgan Holm, Oregon Public Broadcasting’s VP of News and Public Affairs, presented their experience with their new on air/online local talk show “ Town Square".

    PRX 3.0 - A Guided Tour recently launched the newest version of its Web site, dubbed PRX 3.0.  PRX Executive Director Jake Shapiro and Technical Director Andrew Kuklewicz provide a guided tour of the PRX 3.0. They take you inside the new site, offer tips and comments on some of the new features and take your questions about the site.


    Pledge Drive Best Practices Webinar

    PRPD and DEI's October 2008 "Pledge Drive Pep Rally" to help prepare stations for on-air fundraising in a challenging economic time.  Presented by - PRPD Chair Jody Evans (KUT) and DEI's Jay Clayton.


    Turning News/Talk Listeners Into Music Listeners: WNYC's Music Integration Initiative

    In the fall of 2006, WNYC, a dual-format station, undertook a major initiative to turn news and talk listeners into music listeners. In this webinar, WNYC discussed how it was done, which strategies worked, which didn't and where they are, 2 years into the process. Presented by WNYC Sr. VP of Programming, Dean Cappello & Limor Tomer, Exec. Producer of Music Programming.


    Research and Best Practices from the PRPD/LNI Talk Show Convening (PowerPoint)

    The slides in this presentation review some of the trends noted in our case study of the 16 participating stations who produce daily local talk shows. 

    We've also posted the latest DRAFT revision of the LNI/PRPD Best Practices for Talk Shows document.  We are very interested in your comments, feedback and suggestions as we move this template forward.  


    Applying the Findings of the PRPD Classical Music Testing Project

    Learn how stations are applying the results of last year's PRPD Classical Music Testing project.  Hear how they have adjusted midday playlists, retooled scheduling software and how listeners have responded.  The first half is a summary of the results will bring everyone up to date, so this is a great way to educate your music staff as well.  In the second half we discuss how two stations have applied the findings.  Presented by Frank Dominguez, WDAV.


    Building Your Social Media Community on a Shoestring Budget (PowerPoint)

    This presentation includes:What is social media, social networking and why should it be a significant part of your relationship building with your listeners? This webinar presented the "whys" and the "hows" of Social Media and Web 2.0 strategies for building your online communities. Don't know the difference between Facebook, Twitter, Ning or "UGC?" After this webinar you will. We present low-stress, low-cost (if not free cost!) solutions to social media at your station.  Presented by Bruce Warren, WXPN.


    Early Insights Into Audience Behavior & Fund Raising Dynamics In Arbitron’s PPM Rating System
    • New insights into how listeners use public radio during times of major news events (such as Super Tuesday and the assassination of Pakistani leader Benazir Bhutto)
    • An overview of audience behavior during fund drives
    • A look at audience behavior compared to diaries
    Presented by John Sutton, John Sutton and Associates