PRPD Webinars

PRPD Webinars are a benefit of membership in the organization.  From title to time we open webinars to the entire public radio system.  Below is a complete list of webinars we have presented, with links activated for those webinars that are available to non-members..

MEMBERS Webinar Page with all links

PRPD Webinars are overseen by the PRPD Training Committee. If you have any suggestions for topics or presenters, please let us know at info@prpd.org.

 

Next Webinar:

Promoting New Media Services : Lessons from MEGS - Wednesday, August 25, 2:00pm ET

NPR's recent study of mid-day listening shows opportunities for stations streaming their signals - and also indicates many listeners don't know that service is there! We'll talk about promoting new media services and the place those promos should take in the overall station promotional strategy. The MEGS team offers insights gleaned from their workshops and years of promotion experience.

This is the first of a new ongoing PRPD Webinar series of webinars with the MEGS team; Tim Emmons, Peter Dominowski and Scott Williams. They will be focusing on elements of the MEGS workshop series and helping apply them to the entire station schedule. (Next webinar Sept. 9).

 

 

NOW AVAILABLE ONLINE:

 

Moving Forward on Diversity with NPR's Keith Woods - Webinar Recording (wmv)

What can you do to increase the diversity of your staff and content? What have others in public radio and other media done to find success with this perennial challenge?  PRPD and NPR have started with a core group of stations to understand the on-the-ground issues you face and seek to broaden that effort with this webinar.

 

Keith Woods, NPR’s VP for Diversity, presented this PRPD webinar about the opportunities out there to move the needle on diversity. We focus on:

 

• Ideas for tapping into a much more diverse talent pool
• Using outreach strategies to connect with audiences you seek
• Points of entry for including diversity in all programming
• Ways you can weave diversity into the fabric of your news and operations decision making

We field questions and offer other resources to help you keep moving forward. The conversation will continue in a General Session at the upcoming PRPD Public Radio Programming Conference in Denver.

 

Midday Audience Study - NPR News Listeners

Webinar Recording available for PRPD members

NPR has teamed up with six Member stations and PRPD to learn more about what midday audiences are looking for on the air and online. The “Midday Audience Study” canvassed 8,000 listeners to find out why audiences turn off – or turn to – their local stations during the midday. Ben Robins at NPR Research presented the study's findings and suggests what you can do to improve your own station’s midday audience on the air and online -- and grab your community’s attention in an increasingly busy and media-saturated day.

 

Spreading the Zing: Re-imagining Public Media through Makers Quest 2.0

 

Webinar Recording available for PRPD members

As producers, stations, and networks move out to non-broadcast platforms, many are asking "what is the picture of success for public media?" A new research paper, Spreading the Zing: Re-imagining Public Media through Makers Quest 2.0 contends that as we consider the impact of media work, we have an opportunity move beyond traditional measures which place strict emphasis on our most loyal, converged audience. This paradigm calls for us to put elements such as influence, relevance, and craft along side AQH, cume, or page clicks.

 "Zing" authors, Sue Schardt, Executive Director of the Association of Independents in Radio, Inc, and Jessica Clark, Director of the Future of Public Media project at American University's Center for Social Media were joined by Kara Oehler and Ann Heppermann of MQ2's Mapping Main Street for e a lively discussion about their new ideas in action.

Crowdsourcing

WNYC has been a leader in building meaningful social media connections with their online and listener audiences. Annie Shreffler highlights some of the many tips aimed at station producers in Crowdsourcing: A Fieldguide from WNYC and John Keefe  demonstrate the new mapping tool created for crowdsourcing that any producer can utilize to enhance a local news story.

Your Uncommon Economic Indicators, hosted on The Brian Lehrer Show. The project attracted hundreds of participants to leave photos, videos, phone calls and stories on its interactive web page and helped shaped the station's coverage

 

 

Online News - from Metrics to Actions  - Webinar Recording available for PRPD members

Public Media Metrics CEO, Mark Fuerst, looked at changes reshaping the websites of the leading public radio news stations: including, new content management systems, changes in design and navigation, staffing changes in the news department, and increasing the volume of stories posted in text (with pictures). In the most illuminating case, at WBUR.org, the change also involved taking advantage of the NPR API, with the following results: Between June 2009 and January 2010 the monthly pageviews for news pages at wbur.org rose from 78,000 in June to 358,000.

 

PMM has been tracking these changes through Google Analytics and this webinar looks at “the new wbur.org” and two other public radio news sites. It includes a short list of low-cost recommendations that could increase news traffic to station sites around the country.

Grow The Audience: An Overview - Audio (mp3)  Slide Show (pdf) 

The Grow the Audience project has set out ambitious goals for public radio’s audience service and a portfolio of strategies to widen the use and deepen the value of what we do. Drawing from Public Radio in the New Network Age, the final report of the Audience Growth Task Force, Station Resource Group co-CEOs Tom Thomas and Terry Clifford, the report’s principal authors, will review findings and recommendations and discuss key next steps, both locally and nationally, toward the goals.

 

Because of the importance of this project, the recording of this webinar is unrestricted.  Due to technical problems,  the audio recording and presentation slides are only available separately (above). 

 

 

Pulling Together: Full Station Editorial Integration         

How do stations break out of departmental “smokestacks” to better coordinate broadcast, web and community outreach efforts? WFAE Program Director Paul Stribling and members of his staff talked about how they developed an editorial planning process to reach more listeners and increase listener participation.

 

This webinar was part of the new PRPD/LNI Talk Show Webinar Series -- presentations on how talk show producers, hosts and program directors are using the Talk Show Handbook to build and strengthen their programs.

 

Talk Shows: Globalizing Topics and Sense of Place - Slides (pdf)

John Dankosky, News Director at WNPR/Connecticut Public Radio and host of Where We Live will talk about how he uses “sense of place” as an editorial tool to select and shape topics to reflect both his community and its connections to our nation and the world.

 

Social Media: What Was & What Will Be  Webinar Recording  

Andy Carvin, Senior Strategist at NPR’s Social Media Desk, reviews the top social media trends of 2009 and looks ahead to 2010 at the important trends, tools and ideas in social media, community building and engagement with our audiences. What are the most important ways you should be engaging with your audiences? What are stations doing that have been successful? What social media ideas are on the horizon that you need to put on your radar? These answers plus the secrets of the Jedi knights...

Building the Machine: Talk Show Systems and Tools

Susan Davis, Senior Producer of WUNC's The State of Things, live daily show talks about how she manages a dual role as leader of both show personnel and content development. Learn about the systems and tools she’s developed to support her show’s day to day operation.

 

Social Media: What Was & What Will Be 

Andy Carvin, Senior Strategist at NPR’s Social Media Desk, reviews the top social media trends of 2009 and looks ahead to 2010 at the important trends, tools and ideas in social media, community building and engagement with our audiences. What are the most important ways you should be engaging with your audiences? What are stations doing that have been successful? What social media ideas are on the horizon that you need to put on your radar? These answers plus the secrets of the Jedi knights...

 

Public Radio Technology Survey 2 - Trends

The results for second Public Radio Technology Survey (PRTS2) are in, and the Jacobs Media team has analyzed the data from 56 public radio stations that generated more than 28,000 responses. This webinar discusses a fast moving slide presentation that will help you and your staff assimilate the data. See the key findings, along with a list of takeaways and observations. Our listeners' habits are CHANGING FAST and this survey shows some striking shifts! PRTS2 covers everything from streaming to social networks to mobile phones to the economy.

SoundExchange Reporting for Public Radio

Still unsure about what is required of you under the new SoundExchange royalty agreement? Learn everything you need to know about for collecting and reporting data for generating SoundExchange reports. This webinar discussed the recent agreement between Public Interactive and the Corporation for Public Broadcasting (CPB) for the administration of Internet royalty reporting to SoundExchange for public broadcasters.

Included are an overview of the Internet royalty agreement between the CPB and SoundExchange, what will be required of stations to be compliant under the CPB-SoundExchange agreement and Public Interactive's plans. A robust question and answer period beginnning about 1/2 hour in and lasting 45 minutes will also help answer many of your questions. Presentation by Phil Johnson, SoundExchange Manager for Public Interactive - with Jeff Luchsinger, CPB and Mike Riksen, NPR.

The New Public Radio Talk Show Handbook View Webinar

For the first time, public radio programmers have a comprehensive online guide to creating and producing local news/information/talk programming. A joint project of PRPD and the Local News Initiative, the Public Radio Talk Show Handbook identifies a broad array of best practices and tools to help stations deliver high quality local shows on a consistent basis. Lead author, Marcia Alvar (LNI Director), and PRPD President, Arthur Cohen, guide you through key sections of this online tool and provide insight on how to use it.  Co-author Jeff Hansen, KUOW also answered questions.

 

NPR MUSIC: The Latest  ---  Webinar Recording    PowerPoint only

NPR Music is experimenting with music widgets, content modules and even audio promos to support them. The goal is to share original, top content in a way that will increase the power and "stickiness" of your own website.  These offerings, which include content from both NPR and its partners, focus on genres, popular programs and series and live concerts. NPR Music Executive Producer Anya Grundmann and Product Manager Amy Schriefer show where to find these modules, ideas for their use, widgets currently in development and ideas for the future. A lively q&a provides insight into the latest in NPR Music.

 

Understanding the Public Radio AAA (Triple A) Audience

For the first time, public radio AAA stations are now measured in NPR’s Profile 2009 — a direct result of station feedback. NPR Research Manager Vince Lampone conducted a webinar on the recent findings of this research, which provides new insight into the demographics, lifestyle preferences and consumption patterns of the AAA audience. Some of the topics Vince addressed include:

• How are AAA listeners different from those of other NPR formats (like news or classical)?
• What media outlets does the AAA audience rely on?
• How can we better communicate the value of our audience to underwriters?

 

To Tweet or Not To Tweet
Do you tweet or are you a Twitterer?  To tweet or not to tweet, that is the question PRPD posed in the second in our series about social media (the last one being Facebook).  Master tweeter Bruce Warren of WXPN provided overview of Twitter, and why it’s exploding as a social media platform along with Facebook as a way to connect with your communities. We examined how stations are using Twitter for programming, marketing and fundraising.  You can follow Bruce at www.twitter.com/somevelvetblog.

 

How Stations Are Using Facebook

Todd Mundt from Louisville Public Media and Betsy Harman from Harman Interactive explored the current Facebook landscape and provided thoughts and answered some questions about how to best use Facebook.

pdf:  Using Facebook to Spread Buzz, Build Community, Find Volunteers & Raise Money for Your Station, Betsy Harman, Harman Interactive LLC.

pdf: Facebook: Work It,  Todd Mundt, VP & Chief Content Office, Louisville Public Mediar.

Links to PRPD Member Facebook Pages

 

 

The Public Radio Technology Survey

Sponsored by PRPD, iMA and NPR, and designed and conducted by Jacobs Media, the Public Radio Technology Survey queried over 30,000 public radio listeners on their use of a wide range of technology. In the largest survey ever conducted for Public Radio, powerful insights emerged.

Jacobs Media's President, Fred Jacobs, shared the findings focused on the similarities and differences of listeners among the various Public Radio formats.

 

The Town Square Story: Lessons From the New Media Frontier. (PowerPoint)

Many stations are looking at retooling an existing talk show or launching a new one in order to build an online audience that complements their broadcast audience. But where do you start? What should you know before you go on the air and online? What challenges can you expect?

Morgan Holm, Oregon Public Broadcasting’s VP of News and Public Affairs, presented their experience with their new on air/online local talk show “ Town Square".

PRX 3.0 - A Guided Tour

PRX.org recently launched the newest version of its Web site, dubbed PRX 3.0.  PRX Executive Director Jake Shapiro and Technical Director Andrew Kuklewicz provide a guided tour of the PRX 3.0. They take you inside the new site, offer tips and comments on some of the new features and take your questions about the site.

 

 Pledge Drive Best Practices Webinar

PRPD and DEI's October 2008 "Pledge Drive Pep Rally" to help prepare stations for on-air fundraising in a challenging economic time.  Presented by - PRPD Chair Jody Evans (KUT) and DEI's Jay Clayton.

 

Turning News/Talk Listeners Into Music Listeners: WNYC's Music Integration Initiative

In the fall of 2006, WNYC, a dual-format station, undertook a major initiative to turn news and talk listeners into music listeners. In this webinar, WNYC discussed how it was done, which strategies worked, which didn't and where they are, 2 years into the process. Presented by WNYC Sr. VP of Programming, Dean Cappello & Limor Tomer, Exec. Producer of Music Programming.

 

 

Research and Best Practices from the PRPD/LNI Talk Show Convening (PowerPoint)

Applying the Findings of the PRPD Classical Music Testing Project

Learn how stations are applying the results of last year's PRPD Classical Music Testing project.  Hear how they have adjusted midday playlists, retooled scheduling software and how listeners have responded.  The first half is a summary of the results will bring everyone up to date, so this is a great way to educate your music staff as well.  In the second half we discuss how two stations have applied the findings.  Presented by Frank Dominguez, WDAV.

 

Building Your Social Media Community on a Shoestring Budget (PowerPoint)

This presentation includes:What is social media, social networking and why should it be a significant part of your relationship building with your listeners? This webinar presented the "whys" and the "hows" of Social Media and Web 2.0 strategies for building your online communities. Don't know the difference between Facebook, Twitter, Ning or "UGC?" After this webinar you will. We present low-stress, low-cost (if not free cost!) solutions to social media at your station.  Presented by Bruce Warren, WXPN.

 

Early Insights Into Audience Behavior & Fund Raising Dynamics In Arbitron’s PPM Rating System

• New insights into how listeners use public radio during times of major news events (such as Super Tuesday and the assassination of Pakistani leader Benazir Bhutto)
• An overview of audience behavior during fund drives
• A look at audience behavior compared to diaries

Presented by John Sutton, John Sutton and Associates

Public Radio Program Directors Association
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