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Programming Skills

Advice and tips on program management, development and improvement from experts who've been there and done that.

Classical WMHT "Attacks Itself" to Attract Younger Audience
A look at how WMHT is programming a second classical service to attract younger audiences, complete with smart dayparts and promotion. By Chris Wienk, PD of WMHT and WBKK

Converting Fringe to Core
A close-up look at the keys to converting fringe listeners to core listeners, from Eric Nuzum, NPR.

The Ten Yellow Flags
Advice from CBC trainer David Candow on how to help your on-air talent write better copy and improve their on-air performance.

What is Localism?
A 2004 PRPD Conference session explores various viewpoints on what constitutes meaningful local programming

The Habits of Highly Effective Stations - Part 1 of 4
A look at different techniques successful stations use to develop "stationality"

The Habits of Highly Effective Stations - Part 2 of 4
A look at different techniques successful stations use to provide feedback to their on air staff

The Habits of Highly Effective Stations - Part 3 of 4
A look at different techniques successful stations use to promote programming

The Habits of Highly Effective Stations - Part 4 of 4
A look at the way successful stations schedule their programming

Part I: On Air Programming Promos: Real Content
The first of two reports based on the On-air Program Promotion Insight Study funded by CPB and conducted by Eric Nuzum.

Part II: On Air Programming Promos: Real Content
The second of two reports based on the On-air Program Promotion Insight Study funded by CPB and conducted by Eric Nuzum

Three Steps to More Effective Radio Air Check and Critique Sessions
Lorna Ozmon describes how to prepare, present and frame the points you want to make with your talent.

Air Talent Coaching: Tactics That Get Results by Lorna Ozmon
Consultant Lorna Ozmon shares tips on how to tailor your coaching message and style to the different needs of your announcers

Do Not Return to Sender
An analysis by WKSU PD Eric Nuzum of what public radio is doing right and wrong in its coverage of the arts.