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Midday Classical Music Testing Project (2007-09)

PRPD has completed public radio's most comprehensive classical music testing research in two decades. This project was designed to determine listeners' preferences for classical music on radio during Weekday Middays.  Twelve Stations partnered with PRPD, participating in all phases of the project. 

How To Use This Material
Important! Please read before working with the materials below.

Key Findings
A summary of the study's major findings.

Complete Project Report
The complete Testing Phase report (49 pages)

Qualities of High Appeal Music

    Audio - High Appeal sounds

Qualities of Negative Appeal Music

    Audio - Negative Appeal sounds


Other Audio samples:


Complete EARS Videographs

Final Results - 2009 PRPD Conference Presentation


How Stations are Applying the Results- 2008 PRPD Conference Presentation - :

  • Audio
  • Presentation PowerPoint

Research Results: - 2007 PRPD Conference Presentation