Midday Classical Music Testing Project (2007-09)
PRPD has completed public radio's most comprehensive classical music testing research in two decades. This project was designed to determine listeners' preferences for classical music on radio during Weekday Middays. Twelve Stations partnered with PRPD, participating in all phases of the project.
How To Use This Material
Important! Please read before working with the materials below.
A summary of the study's major findings.
Complete Project Report
The complete Testing Phase report (49 pages)
Qualities of High Appeal Music
Audio - High Appeal sounds
Qualities of Negative Appeal Music
Audio - Negative Appeal sounds
Other Audio samples:
Complete EARS Videographs Final Results
- 2009 PRPD Conference Presentation
How Stations are Applying the Results- 2008 PRPD Conference Presentation - :
- Presentation PowerPoint
Research Results: - 2007 PRPD Conference Presentation