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PUBLIC RADIO PROGRAM DIRECTORS ASSOCIATION

      
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Skip Navigation Links» KNOWLEDGE > Local News Initiative > MEGS Workshops > MEGS Essentials > MEGS Toolkit
  • Digital Media
    • Public Radio TechSurveys
      • PRTS4
      • Key Findings -Tech Survey
      • Observations -Tech Survey 08
  • Local News Initiative
    • Overview
    • MEGS Workshops
      • MEGS Essentials
        • How to Apply
        • The Process
        • The Team
        • Workshop Agenda
        • MEGS Toolkit
          • Adding a Producer
          • Keeping Listeners Loyal
          • Underwriting and Morning Edition
          • Program Promotion
          • Promoting New Media
        • MEGS Stations Increase Listener Service
        • MEGS Background
      • J-MEGS
        • The Process: What's Involved
        • The Team
        • Workshop Agenda
        • J-MEGS Toolkit
          • How to Run an Editorial Meeting
          • The 5 Tiers
          • Story Structure
          • Story Visioning
          • The Dos and Don'ts of Interviewing
          • Looking for Resources
          • Promoting News
    • Local News Station Survey
    • Talk Shows
      • Talk Show Convening
      • Convening Attendee Goals
      • Early Draft -Talk Show Handbook
  • Core Values
    • Core Value Reports
      • Core Values Overview
      • Core Values of Local News/Information
        • Exec Summary
        • Localism
      • Core Values of Classical Music Radio (2002)
        • Implications - Classical Radio Study
      • Core Values of Dual Format
      • Core Values Summit 2000
        • Core Values Summit Part 1
        • Core Values Summit Part 2
        • Core Values 2000 Executive Summary
      • Core Value Jazz Radio 2004
  • Sense of Place
    • Research
      • Localism
      • Listeners
    • Best Practices
      • Project Background
      • Sense of Place Talk Matrix Intro
      • Sense of Place Talk Summit
      • Sense of Place Talk Handbook
  • Talk Show Handbook
    • Overview
    • Table Of Contents
    • I. Listener Service
    • II. Building Infrastructure
      • Defining Content Mission
      • Basics of Program Design
      • Program Oversight
      • Program Staffing
      • Program Cost and Sustainability
    • III. Essentials of Editorial Planning
      • Editorial Meetings and Planning Tools
      • Topic Selection and Framing
      • Facts vs. Fluff
      • Globalizing the Topic
      • Guest Selection
      • Sense Of Place
      • Coordinating with the News Department
    • IV. On The Air
      • Essential Pre-Show Prep
      • Show Opens/Guest Intros & Outros
      • Hosting
      • Interviewing
      • Formatics & Production Values
      • Listener Calls
        • Purpose and Role of Callers
        • Caller Screening
        • Host Call Handling
        • Alternatives to Live Calls
      • Show Critiques
    • V. Examples and Tools
      • Program Development Checklist
      • WNPR Daily Clock
      • WNPR Fundraising Clock
      • Selecting & Shaping Talent
      • WUNC Program Planning/Production Tools
      • Adding A Global Perspective
      • WUNC Booking Guidelines
      • WUNC Show Promotion
      • WUNC Writing Intros
      • CPR Interviewing/Hosting 101
      • WNPR Screening Guidlines
      • Talk Shows:Splitting the Core
      • Talk Show Producer Job Descriptions
  • Webinars
    • PRPD Webinars - non-member page
  • Classical Music Testing
    • Using Testing Material
    • Classical Videographs (EARS)
    • High Appeal
    • Negative Appeal
    • Testing Partners
  • Management Issues
  • Tools & Resources
  • Conference Audio

MEGS sm Toolkit (including audio samples)

  • Adding a Morning Edition® Producer at Your Station
  • Keeping Listeners Loyal: Quarter Hour Maintenance during Morning Edition®
  • Underwriting and Morning Edition®: Maintaining Programming Values While Raising Revenue
  • Many Happy Returns: Program Promotion during Morning Edition®
  • Extending Service: Promoting New Media during Morning Edition®


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