JMEGS sm Workshop Agenda

June 23, 2013 (following the PRNDI Conference), Cleveland, OH


The Importance of Drive Time News Magazines

Making Strategic News Decisions

Story Visioning

  • Editorial meetings
  • Story visioning


  • Pre-interview or not?
  • Bedside Manner
  • Dos and Don'ts - golden rules
  • Interviewing for a Q & A
    • Strategies and flow
    • Asking tough questions/Getting beyond the obvious question

Writing Copy

  • "What do strong stories have?"
  • Structuring a story
  • What makes effective audio?
  • Leads and anchor introductions


  • Story visioning, interviewing and writing for newscasts
  • Stacking newscasts - making story connections
  • Using audio
  • The "Monday Morning Dilemma"

Developing an Action Plan