June 23, 2013 (following the PRNDI Conference), Cleveland, OH
Importance of Drive Time News Magazines
Strategic News Decisions
- Editorial meetings
- Story visioning
- Pre-interview or not?
- Bedside Manner
- Dos and Don'ts - golden rules
- Interviewing for a Q & A
- Strategies and flow
- Asking tough questions/Getting beyond the obvious
- "What do strong stories have?"
- Structuring a story
- What makes effective audio?
- Leads and anchor introductions
- Story visioning, interviewing and writing for newscasts
- Stacking newscasts - making story connections
- Using audio
- The "Monday Morning Dilemma"
an Action Plan