The Core Values of Jazz Radio (2004)
PRPD/SRG Jazz Core Values Focus Groups (2004)
Summary of findings prepared by the project's research firm
Executive Summary: The Core Values
of Jazz Radio (2004)
A three-part summary of the study's major findings
Key Findings: Jazz Core Values Focus Groups
Jazz Listening Benefits Graph
Comments on Jazz Radio Use
and Gratification by Focus Group Participants
Transcript
Audio:
Cut 1: Pleasure - Positive Emotions
Cut 2: Pleasure - Active Involvement
Cut 3: Knowledge - Sense of History
Cut 4: Knowledge - Learning More
About Jazz
Cut 5: Knowledge - TMI….Too Much
Information
Cut 6: Integrity - Authenticity of
the Music
Cut 7: Integrity - Community Institution
Jazz Core Values
A two-part summary of Core Values Findings:
The Core Values of Jazz Music Listening
Qualities of the Heart and Spirit are pre-eminent.
The Core Values of Jazz Music Listening
A summary of the values by PRPD President Marcia Alvar delivered
in an address at the 2004 PRPD Conference, San Antonio, TX