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The Core Values of Jazz Radio (2004)

PRPD/SRG Jazz Core Values Focus Groups (2004)
Summary of findings prepared by the project's research firm

Executive Summary: The Core Values of Jazz Radio (2004)
A three-part summary of the study's major findings

Key Findings: Jazz Core Values Focus Groups

Jazz Listening Benefits Graph

Comments on Jazz Radio Use and Gratification by Focus Group Participants

Transcript

Audio:

Cut 1: Pleasure - Positive Emotions
Cut 2: Pleasure - Active Involvement
Cut 3: Knowledge - Sense of History
Cut 4: Knowledge - Learning More About Jazz
Cut 5: Knowledge - TMI….Too Much Information
Cut 6: Integrity - Authenticity of the Music
Cut 7: Integrity - Community Institution

Jazz Core Values
A two-part summary of Core Values Findings:

The Core Values of Jazz Music Listening
Qualities of the Heart and Spirit are pre-eminent.

The Core Values of Jazz Music Listening
A summary of the values by PRPD President Marcia Alvar delivered in an address at the 2004 PRPD Conference, San Antonio, TX