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The Value and Values of Classical Music Programming on Dual Format (Classical/News) Public Radio Stations (2004)

PRPD/SRG Dual Format Station Focus Groups (2004)
Summary of findings prepared by the project's research firm

Executive Summary: Dual Format Study (2004)
A two-part summary of the study's major findings:

The Value and Values of Classical Music Programming on Dual Format (Classical/News) Public Radio Stations (2004). A two-part summary of the study's major findings:

Key Findings from the Walrus Research Report
Classical Radio Use and Gratification Graph

The Core Values of Classical Music Listening
The Values remain the same whether the music is accessed via full-time or dual format stations