Implications - Classical Radio Study/ Core Values of Classical Music Radio (2002)
PRPD/SRG Classical Music Format Focus Groups (2002)
A report on the project.
Executive Summary: The
Core Values of Classical Music Radio (2002)
A three-part summary of the study's major findings.
Key Findings from the Walrus Research Report
Classical Radio Use and Gratification Graph
Comments on Classical Radio Use and Gratification by Focus Group Participants
The Core Values of Classical Music Listening
Qualities of the Heart and Spirit are pre-eminent.
Core Values Implications: Classical Radio Study (2002)
A look at how public radio's core values change when we move from
news to classical music core listeners.