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Implications - Classical Radio Study/ Core Values of Classical Music Radio (2002)

 

PRPD/SRG Classical Music Format Focus Groups (2002)
A report on the project.

Executive Summary: The Core Values of Classical Music Radio (2002)
A three-part summary of the study's major findings.

Key Findings from the Walrus Research Report

Classical Radio Use and Gratification Graph

Comments on Classical Radio Use and Gratification by Focus Group Participants

The Core Values of Classical Music Listening
Qualities of the Heart and Spirit are pre-eminent.

Core Values Implications: Classical Radio Study (2002)
A look at how public radio's core values change when we move from news to classical music core listeners.