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IV. ON THE AIR

Purpose and Role of Callers


A talk show is a program for the listener not the callers. If there is not a clear role for callers that advances or deepens the topic, don't use them.

Frame your invitation to callers in a way that will allow you to take the program where you want it to go.

Frame your invitation to callers in a way that will tap expertise and direct experience rather than just opinions. Avoid at all costs asking “What do you think?”

Seek a diversity of caller gender, ethnicity, age and location.

Air more first-time callers. New voices bring new characters and new perspectives that keep your show fresh and interesting

 

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