A company's most valuable commercial asset is often its brand. Further, to communicate directly with your listeners is crucial in today's social business climate. Controlling your business's social network usernames, handles and domain names is therefore critical.
Companies that find themselves the victim of trademark infringements on social media sites—or that wish to take proactive steps to avoid such infringements before they occur—have a number of weapons to protect their brand. Read More
By: , Social Media Today