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  • Optimizing Your Social Shares: Time, Text and Punctuation

    If you’re looking to make social media work for you on today’s crowded networks, then it’s important to optimize your efforts. This could include adding an image to your Facebook posts to increase fan engagement, tweeting at the right time or tailoring copy on your LinkedIn messages. Learn More


    By: Will Russell, Social Media Today


  • Why Americans Use Social Media

    A new report by the Pew Internet & American Life Project finds that connecting with friends and family is the primary reason people use social media.

    This is especially true for women, with 72% naming family connections as a main reason for using social media. A much smaller number of people use social media to read comments by public figures (5%) or to find dates (3%)  Those who use Twitter are the most likely to be interested in following public figures through social media, although only 11% of Twitter users say that this is a major reason for using social media. Read Report


    By: Pew Research


  • How to Create a Social Media Marketing Schedule

    It's easy to get into social media for the wrong reasons and to post too much or too little. Here is some info on how to balance out your social media efforts. Read More


    By: John Leavy, Entrepeneur



  • Nielsen releases State of the Media: Social Media Report Q3

    Nielsen's comprehensive report presents demographic data on users of a variety of social media sites. Highlights include:

    • Women and those who are 18-34 are the most active on social networking sites
    • Social networking App use is up 30% in the past year
    • Tumblr has nearly tripled its audience in the US in the past year
    • More time is spent on Facebook than any other web brand (53.5 million minutes in May 2011)

    Download Report


    By: Nielsen



  • 65% of online adults use social networking sites

    The Pew Internet & American Life Project reports that half of all adults and 65% of adults who use the internet currently use a social networking site such as Facebook, MySpace or Linkedin.  The study shows a large increase in social networking among those ages 50-64. Read More


    by: Pew Internet & American Life Project



  • Which Social Sites Are Best for Which Marketing Outcomes?

    When you think about best-in-class social media campaigns and true leaders in social media marketing, you realize that most of the time, creative and successful marketing teams pick a specific platform for a specific reason; this chart gives you the tip of the iceburg when it comes to making the right choice for your own company’s or clients’ campaigns. Download Social Media Landscape 2011



  • 26 Tips to Enhance Your Experience on LinkedIn

    With more than 85 million users and “a new member being added every second,” LinkedIn is often regarded as the premier social networking site for business professionals. Companies also see LinkedIn as a valuable place to promote their products and services. These tips will reference both personal and company perspectives. Read More

    By Debbie Hemley,
    Published: Social Media Examiner

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