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  • Clean up your image – Using Images as Content

    When it comes to quickly getting your message across, a picture really is worth a thousand words. The rise of social networks that focus on images—such as Instagram, Pinterest, and Tumblr—present plenty of visual marketing opportunities. Here are three questions to ask yourself when incorporating images into your big picture marketing strategy:

     

    Which visual medium is right for my brand?

    It's important to understand the differences between the various visual social networks out there. There's no better way to figure out which is the best choice for your brand than to spend some time on Pinterest, Instagram, Tumblr, etc. This will allow you to see what each network has to offer and help you decide which networks not to join, which is just as important.  
     
     
    What does my brand offer visually?

    Before you come to the conclusion that your brand doesn't have anything to offer visually, think outside of the box. Even if you're not a fashion boutique, art gallery, interior decorator, or wedding planner, your brand can still have a meaningful presence on networks like Pinterest, Instagram, and Tumblr. Just like other social networks, these give you a chance to develop your brand's personality, so be creative and have fun! Take a look at this article on unlikely industries that have leveraged Pinterest for some ideas and inspiration. 
     
     
    What about infographics?

    Infographics convey information in a visually stimulating way, allowing you to give more meaning to the data you are sharing. They're a great tool for increasing your brand's reach on social media. By finding, tweeting, and posting relevant infographics to your company's Facebook page, you can draw more visitors and comments.

    If you have the time and the talent, creating an infographic is another option – and one that can win you some serious credibility in the thought leadership department. Some tips to keep in mind: make sure the data you're sharing is timely and relevant, and try to tie it into a bigger trend.

    Images and visual brand strategy are just another piece of your big picture marketing strategy. Make sure any images associated with your brand relate back to your overall marketing goals. That said, don't be afraid to have fun! The more compelling your photos, images, or graphics, the more likely they are to bring you more site visitors, and as a result, more business.

     

    By: Vocus

     

     

     

  • Website ‘Must Haves’

    In this guide you will learn how to:

    • Get found online with Search Engine Optimization (SEO), including building inbound links, meta tags and more
    • The Important design and usability factors you need to know
    • Tips for creating awesome content that attracts and keeps visitors on your website
    • Best practices including Calls-to-Action, Landing Pages, and Forms

    Download Website E-book

     

    By: Hubspot

  • Cell Internet Use 2012

    Some 88% of U.S. adults own a cell phone of some kind as of April 2012, and more than half of these cell owners (55%) use their phone to go online. Moreover, 31% of these current cell internet users say that they mostly go online using their cell phone, and not using some other device such as a desktop or laptop computer.

    Young adults and non-whites are especially likely to use their cell phones for the majority of their online activity:

    • Nearly half of all 18-29 year olds (45%) who use the internet on their cell phones do most of their online browsing on their mobile device.
    • Half (51%) of African-American cell internet users do most of their online browsing on their phone, double the proportion for whites (24%). Two in five Latino cell internet users (42%) also fall into the “cell-mostly” category.

    Read More (or Download Study)

     

     

    By: Pew Research Center

     

  • How to Track Your Website’s Content on Pinterest

    Pinterest is now one of the most efficient traffic sources, in some cases even surpassing networks like Twitter. Naturally, a lot of social media marketers are embracing Pinterest to increase social media reach and to drive traffic to their sites.

    In order to track what is being pinned from your site, and to engage with those pins further, try funneling that Pinterest content into a handy RSS feed. Read More

     

    By: Ann Smarty, Mashable

     

     

  • Building Responsive Websites: How to Handle Navigation Menus

    Designing sites that respond to different screen sizes, fluidly adapting to the wide array devices available today and the myriad more coming tomorrow is called "responsive design". The idea of designing in a completely fluid medium is a very new notion for most developers and moving to something where the size and shape is often unknown is still very much in the early, experimental stages. Read More

     

    By: Scott Gilberston, Webmonkey

     

     

  • How to Use Internet Market Research Tools

    Your may already be conducting online market research -- but you may not know it. Some of the easiest to use and most common tools are located right at your fingertips. Read More

    By: Inc.

     

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