This in depth research report identifies the growing trends of mobile technologies being adopted by Gen Y, Gen X, Boomers and Civics. The study also systematically identifies the steps needed for nonprofit causes to embrace and employ new mobile technologies to ensure return on investment and engagement.
“By sending just a couple of text messages per month, you can keep potential donors excited about your cause and keep your organization top of mind with supporters.”
“Ask supporters to photograph and report activities in their local neighborhood using Facebook, Twitter or other mobile-enabled social media.”
“Mobile is all about reaching the right people, in the right place, at the right time. So first, think about your audience and where, when and how you interact with these people.”
“Donations from mobile or added donations or purchases from other forms of outreach that will be driven by mobile reinforcement (better online giving results, better direct mail results, more event attendance).”
“One in ten US adults have made a charitable contribution using the text messaging feature on their mobile phone. That number is rapidly growing.” Download Report