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  • A Guide to Integrated Digital Marketing [INFOGRAPHIC]

    The Internet and the rise of mobile have created an environment in which consmers demand personalization and immediate access to information. To stay competitive, you must adopt a marketing strategy that is both integrated and digital. This infographic details the 6 key components that make up an effective integrated digital marketing strategy. Read More

     

    By: Jacey Gulden, Social Media Today

     

     

  • Charting a Course Toward Digital Relevance [PRPD Webinar - Register Today]

    You know we need to be doing a better job with digital and we all recognize the opportunity to build new and diverse audiences but the realities of being understaffed and under funded create obstacles.  KPLU (Seattle) has had success and it all begins with senior management support and ends with a 13-point checklist.

    KPLU Assistant GM & Director of Public Media, Jennifer Strachan joins us for a webinar about KPLU’s strategic plan for digital growth and the pleasant- and not so pleasant- surprises and results.  Join us…

    Title: Charting a Course Toward Digital Relevance: Lessons of a Flexible Strategy
    Date: Wednesday, December 19, 2012
    Time: 2:00 PM - 3:00 PM EST

    Register Here

     

     

  • How to Create Custom YouTube Thumbnails

    Do you wish you could create something custom to improve your views? Since December 2011, YouTube has been making some radical changes to their site. Everything from the home page layout, website colors and even the look and feel of the video players have changed dramatically. But none of these aesthetic changes have had any real impact on the way we need to be marketing videos on YouTube. However, this latest change may just be the biggest game-changer that savvy video marketers can take advantage of...Introducing the Custom YouTube Video Thumbnail. Read More

     

    By: James Wedmore, Social Media Examiner

     

     

  • How to Track an Email Campaign Using Google Analytics

    This tutorial will show you how to track an email campaign using Google Analytics. It can also be used on Facebook, Twitter or anywhere you want. This will allow you to see how many people clicked on your link, how long they stayed on your site, what pages they saw and much more. Read More

     

    By: Zeke Camusio, Social Media Today

     

     

  • Twitter Community Management Tips

    Community Management on Twitter is all about the people we are following, those following us, and the people who are talking about us and our business with whom we are not yet connected. Here are 30 basic tips for managing your Twitter Community. Read More

     

    By: Wendy Kier, Social Media Today

     

     

  • How to Maximize Your New Twitter Profile

    Twitter recently announced changes to Twitter account profiles and headers. These changes include:

    • New profile header images. Now, your Twitter account starts with a main image, much like the Facebook timeline format’s cover image, but with some important differences.
    • Updated photo streams. It’s easier than ever to highlight images you have posted with your tweets and share them with your followers.
    • New mobile apps for Android, iPhone and iPad. These Twitter changes are not just on the desktop. They rolled out to most mobile devices at the same time.

    Here’s how to take advantage of the new Twitter features to build an exciting visual presence on your existing Twitter account. Read More

     

     

    By: Charlene Kingston, Social Media Examiner

     

     

     

     

     

  • Tune Up Your Marketing: Using Spotify

    If you’re marketing online, you’re probably already building a community on Facebook and Twitter. But there are other ways to build an effective and loyal community while raising brand awareness that goes beyond the well-known social sites.

    Social music discovery is the next frontier of social media. And Spotify a popular platform for discovering music and sharing playlists with friends. Learn how the platform can engage your target community and how others businesses are using the service to market themselves. Read More

     

    By: Cliff Figallo, Social Media Today

     

     

  • Earned, Owned, Paid, Shared

    The role of media in helping brands become more relevant online has entered a time where words like "convergence" and "integration" best describe the multiple channels, approach, and skill sets necessary to succeed.

    The days of single device access to the Internet have given way to a range of connected devices including tablets, smartphones, and even cars and kitchen appliances. Ubiquitous connectivity plus the ease of publishing and interaction by both organizations and individuals can mean huge opportunity or apocalypse, depending on your perspective.

    Taking advantage of a more integrated media mix starts with a clear understanding of what these media labels mean along with a few examples.

    • Earned Media
    • Owned Media
    • Paid Media
    • Shared Media

    Read More

     

    By: Lee Odden

     

     

     

  • Mobile Media Consumption on the Rise

    According to the latest data from InMobi, mobile media consumption is growing at an unparalleled rate. The largest independent mobile advertising network in the business released their U.S. Mobile Media Consumption Report for Q2 2012 this week.

    The biggest finding in the report? Mobile now ranks first in media consumption among Americans with 2.4 hours of the 9 hours spent consuming media on mobile devices. This is more than a quarter of time spent on mobile, outpacing TV (2.35 hours), PCs (1.6 hours) and any other channel. Read More

     

    By: Mobile Marketing Watch

     

     

  • Using Twitter to Increase Reach and Engagement During a Webinar

    The Twitter community can be a great forum for sharing ideas and content and engaging in conversation in real time.Why live tweet during a Webinar?

    • You reach a greater audience than just the people that attend the webinar.
    • You give another option for people to engage with your webinar even when they can’t login to the event.
    • The content is promoted outside your closed webinar channel by your business and your engaged audience.
    • You leverage the social network of people tweeting about the webinar. Someone in their network might not have know about your webinar but the people they follow are tweeting about the content and now they are exposed to your messaging.

    Tweetcasting a webinar is an opportunity for you extend the reach of your webinar content. Here are 5 tips and best practices to review before you get started. Read More

     

    By: Jennifer Wong, Social Media Today

     

     

  • Multicultural Digital Audio Study

    TargetSpot has released extensive results from the radio industry's first multicultural Digital Audio studies. Conducted by Parks Associates, the report found key insights about the Hispanic and African American audiences and their interaction with Internet Radio. The study examines the growing role of connected devices in facilitating listening, the increase in social interactions while listening, and extremely high advertising recall and response rates. Read More

     

    By: FMQB

    Download the studies here

     

     

     

  • Social Media Listening Tools

    You can put together a pretty good basic listening dashboard with no-cost tools. Most of all, your listening dashboard should have the power to double as a social media management system (SMMS) that allows you to do elementary functions such as post, comment, and schedule posts. This allows you to manage and monitor from the same dashboard. Here are my favorite free tools. A mix of these will work for your basic needs, depending on what you want to monitor. Learn More

     

    By: Chris Syme, Social Media Today

     

     

  • Utilize The Power Of Colors To Achieve Maximum Web Success

    Colors have a very powerful and multi-level impact on us. They can function in very practical ways and help us to make sense of things, such as find our way on a website. At the same time, they trigger our emotions and influence the way we think and feel. Colors are a powerful tool in Web design — if you know how to use them.

    Here is an introduction to different semantic levels of color, explain when you should make use of them, and give some best practices of how to use colors most effectively on the Web. Read More

    Also check out: www.colorsontheweb.com

     

    By: Website Magazine

     

     

  • Tips for Running Social Media Promotions

    Have you thought of using social media contests and sweepstakes to build and engage your audience? If you’re looking to gain even more traction with social promotions, here are eight additional tips to enhance your next social media campaign. Read More

     

    By: Ben Pickering, Social Media Examiner

     

     

     

  • How to Make Marketing with QR codes Work for You

    When starting out using QR codes, companies sometimes make the same mistakes again and again. These mistakes not only cause businesses to lose out on profit but also, most importantly, ruin the consumer experience. This article will explain what some of the most common problems are and will suggest solutions that will ensure your marketing campaign with QR codes can carry on as you planned. Read More

    By: Mobile Marketing Watch

     

     

  • America’s Obsession With Mobile [Infographic]

    According to the latest census in 2011, there’s roughly 311.5M people living in the United States, of which more than 232M are connected via mobile devices such as cell phones, smartphones and tablets.  A full 94% of US adults age 18-44 own a mobile device, and it’s estimated that in 2012 more than half of all mobile users will own smartphones.

    Looking deeper, email usage on mobile devices is up more than 30% over the last two years, and that more than 80M Americans own mobile phones that are email-enabled. Download Mobile Infographic

     

    By: Mobile Marketing Watch / SteadyRain

     

     

  • A More Social Email...Why is content so important?

    Email marketing has long been the staple of digital marketers. It is a marketing channel that, despite the stigma placed on it by spamming, phishing and other undesirable marketing tactics, remains a tried-and-tested component of the marketing mix. Social media, on the other hand, is an emerging market channel whose potentials are yet to be assessed and realized. Up until now, most digital marketers treat these two areas as distinct and separate from each other.

    Ultimately, the most important component to bring social media and email seamlessly together is content. Here’s a simple, six-step process you can use to build a marketing mechanism that fuses social media with email. Read More

     

    By: Edwin Huertas, Social Media Today

     

     

  • The Mobile Frontier: Successful Strategies from Text-to-Give and Beyond

    This in depth research report identifies the growing trends of mobile technologies being adopted by Gen Y, Gen X, Boomers and Civics. The study also systematically identifies the steps needed for nonprofit causes to embrace and employ new mobile technologies to ensure return on investment and engagement.

    Report Highlights:

    “By sending just a couple of text messages per month, you can keep potential donors excited about your cause and keep your organization top of mind with supporters.”

    “Ask supporters to photograph and report activities in their local neighborhood using Facebook, Twitter or other mobile-enabled social media.”

    “Mobile is all about reaching the right people, in the right place, at the right time. So first, think about your audience and where, when and how you interact with these people.”

    “Donations from mobile or added donations or purchases from other forms of outreach that will be driven by mobile reinforcement (better online giving results, better direct mail results, more event attendance).”

    “One in ten US adults have made a charitable contribution using the text messaging feature on their mobile phone. That number is rapidly growing.” Download Report

     

    By: Convio

     

     

     

     

  • A Step-by-Step Guide to Email Marketing

    There are more than 294 billion emails sent per day. That's 3.4 million every second. Clearly, email is not dead. But due to all the clutter, it is increasingly more difficult to get noticed. In this e-book learn how to create an email marketing strategy that increases opens and clicks, plus:

    • Common email marketing challenges and their solutions
    • Types of marketing emails you can send today
    • Email marketing metrics you should track
    • Quick email marketing facts and additional resources

    Download E-Book

    By: Hubspot
  • How to Track Social Media Traffic With Google Analytics

    Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately. You can get valuable insights about your visitors and in this article you can learn how to track social media traffic. Read More

     

    By: Eugen Oprea, Social Media Examiner

     

     

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