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  • Optimizing Your Social Shares: Time, Text and Punctuation

    October 24, 2012

    If you’re looking to make social media work for you on today’s crowded networks, then it’s important to optimize your efforts. This could include adding an image to your Facebook posts to increase fan engagement, tweeting at the right time or tailoring copy on your LinkedIn messages. Learn More

     

    By: Will Russell, Social Media Today

     

    Social Media

    Posting LinkedIn Best Practices Sharing Facebook Twitter

  • Tips for Writing a Facebook Post with the Perfect Call to Action

    August 08, 2012

    The phrasing and structure of a Facebook status update correlates strongly to how users will engage with a post. For the best post engagement, use a call to action (CTA).

    CTAs help inform and encourage users what to do next. For example, if the aim is to get users to watch a video you posted on Youtube, an effective CTA will not only give information on how that can be done, it will inspire users to follow through with the action as well.

    When constructing a Facebook post with a call to action, here are six things to keep in mind: Read More

     

    By: Jim Belosic, Social Media Today

     

     

    Social Media

    Engagement Posting Best Practices Facebook

  • Social Media Listening Tools

    July 30, 2012

    You can put together a pretty good basic listening dashboard with no-cost tools. Most of all, your listening dashboard should have the power to double as a social media management system (SMMS) that allows you to do elementary functions such as post, comment, and schedule posts. This allows you to manage and monitor from the same dashboard. Here are my favorite free tools. A mix of these will work for your basic needs, depending on what you want to monitor. Learn More

     

    By: Chris Syme, Social Media Today

     

     

    Social Media

    Engagement Posting Analytics Marketing

  • How to Use Pinterest to Drive More Traffic to Your Blog

    June 10, 2012

    Pinterest drives more traffic to websites than YouTube, Reddit, Google Plus and LinkedIn combined according to new research. Here are six easy steps for tapping the power of Pinterest to drive more traffic to your blog. Read More

     

    By: Charlene Kingston, Social Media Examiner

     

     

    Social Media

    Posting Pinterest Hashtags Email Marketing Blogging

  • Facebook Promoted Posts: A Step-By-Step Guide

    May 31, 2012

    Facebook has started rolling out Promoted Posts for Brand Pages, a new feature that allows businesses to pay for posts to be more predominantly displayed on news feeds. Walk through the process of creating a Promoted Post and the insights that assess their efficacy,  and check out step-by-step guide. Read More

     

    By: Lauren Drell, Mashable

     

     

    Social Media

    Posting Online Marketing Facebook Promotion

  • To Auto-Post or Not To Auto-Post? The Answer is somewhere in the middle.

    May 25, 2012

    Are you setting your social media marketing on cruise control by auto-posting with third-party APIs?  Take the time now to step back and rethink that strategy. Discover why relying too heavily on auto-posting software is never a good idea. Read More

     

    By: Shona Mackin, Social Media Today

     

     

     

     

    Social Media

    Posting Online Marketing Community Facebook Twitter

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