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  • 3 Basics of Facebook Analytics

    Janine Popick @ Vertical Response writes:

    You've spent a significant amount of time setting up your business's Facebook presence and are feeling pretty good about it. You're finding content to share on a regular basis, and steadily growing your "like" base beyond just friends and family.

    But this isn't the time to start slacking off. In fact, it's now--when you're gaining some momentum--that you need to take your Facebook efforts to the next level.

    Now that you've got a few months' worth of activity, you should begin to look at what kind of content is resonating with your audience and what's not, so you can become more targeted and efficient with your efforts.

    Read about the three analytics here.

  • Best Practice for Announcing Your Promotion on Facebook

    Getting the attention of and making it easy for all fans (desktop and mobile) to access the promotion can totally make or break a promotion in terms of getting traction!  It can mean the difference between 5 entries and 500 entries; between 5 Likes and Shares and 5000 Likes and Shares!

    So how can you get the word out on Facebook about their promotion? The Answer: Post a Photo to the page News Feed. Read More

     

    By: Mike Gingerich, Social Media Today

     

     

     

  • Social Media Report 2012: Social Media Comes of Age

    Social media and social networking are no longer in their infancy. Social media continues to grow rapidly, offering global consumers new and meaningful ways to engage with the people, events and brands that matter to them.  According to Nielsen and NM Incite’s latest Social Media Report, consumers continue to spend more time on social networks than on any other category of sites—roughly 20 percent of their total time online via personal computer (PC), and 30 percent of total time online via mobile.  Additionally, total time spent on social media in the U.S. across PCs and mobile devices increased 37 percent to 121 billion minutes in July 2012, compared to 88 billion in July 2011. Read More
  • Crafting an SEO-Friendly Facebook Page

    A growing preference for interacting with brands through Facebook means that companies need to start putting as much (if not more) effort into optimizing their Facebook Pages for higher search engine rankings as they do for their websites.

    Here’s some SEO you can do to move your Facebook page to the top of the SERPs: Read More

    By: Website Magazine

  • How Social Media Drives Radio's Ratings

    A new white paper study from Canadian marketing company Jumpwire Media looks at the relationship between radio and social media. Some of the key findings include:

    • Facebook activities drive radio ratings, especially when photos are the key content posted.
    • Interesting differences between U.S. and Canada in Twitter usage. U.S. market does not take advantage of morning and afternoon drive commuter hours where as radio stations in Canada do.
    • The best time to tweet for radio stations is on a Friday.
    • Radio stations have an inherent YouTube advantage that is not being exploited: celebrity interviews helping to drive video views via proper tagging.
    • Tracking Facebook and Twitter performance metrics can identify content before it goes viral.

    Jumpwire's conclusions from the white paper are:

    • Develop key media platforms to own which can build engagement. Concentrate on Facebook, YouTube, Instagram and Twitter.
    • Consider the type of content that is posted. Pictures work well on Facebook, local news on Twitter and celebrity interviews on YouTube.
    • Track the data. The strength of digital media is that everything can be measured. Decide what the key performance indicators are and set up a system to mine the data for trends and insights that can help future efforts.
    • Social media is not a department, it's a skill set that needs to be cultivated throughout the organization.

    The complete white paper can be read for free here.

     

    By: FMQB

     

     

  • Increasing User Engagement on Facebook

    You might wonder if there is any hope in getting your posts noticed in Facebook's newsfeeds without having to pay to promote them. While it is not possible to have your posts appear to everyone who has "liked" your page (even if you pay to promote them), it is possible to improve your chances of having your posts noticed by keeping these tips in mind.

    • Keep Your Fans Coming Back for More
    • Facebook's EdgeRank Algorithm
    • Create Engaging Content
    • Time Posts to Increase User Engagement

    Read More

     

    By: Dan Ripoll, Social Media Today

     

     

  • Optimizing Your Social Shares: Time, Text and Punctuation

    If you’re looking to make social media work for you on today’s crowded networks, then it’s important to optimize your efforts. This could include adding an image to your Facebook posts to increase fan engagement, tweeting at the right time or tailoring copy on your LinkedIn messages. Learn More

     

    By: Will Russell, Social Media Today

     

  • Programming Across Platforms [From 2012 PRPD Conference]

    We used to program a radio station. Now we have that station, perhaps a second one, an HD channel, a website, podcasts, streaming services, and social media. What does a program director need to know to program content across ALL our platforms and best serve our audiences wherever they are and how ever they use us? In this session we explore audience needs and use-patterns on websites and station social media sites, and discuss the metrics needed to monitor. We look at some strategies PDs have for pulling it all together across platforms, and talk about what content works best on which platform.

     

    • Moderator: Chris Bannon - VP, Content Dev. & Prod.; WNYC Radio
    • John Moe - Host, Minnesota Public Radio’s Wits™ 
    • Michael Skoler - VP, Interactive Media, PRI 
    • Lori Lewis - Director, Digital & Social Media Strategies, Jacobs Media

    Listen to the session: 

  • Nonprofit Social Network Benchmark Report 2012

    With four years of survey data spanning the 2009 to 2012 Nonprofit Social Networking Surveys, some interesting trends emerge about nonprofits and their use of social networking.

    1. Commercial social network use by our respondents has passed well into mainstream adoption leaving a small percentage of late mainstream and laggards to join in.
    2. Facebook popularity among our respondents is at saturation levels, while  average community size continues to grow.
    3. Twitter adoption still growing along with average follower base size.
    4. LinkedIn popularity is relatively low (compared to Facebook and Twitter) but 2011 saw a sizeable jump in adoption of this channel.
    5. FourSquare still a small, niche player.
    6. MySpace continues to shed users, is used very little by our respondents, and last year’s reinvention as a social music sharing site has yet to exert any positive influence to reverse this death spiral.
    7. Nonprofit commercial social network investments are still largely justified on programmatic impact (soft ROI), with just a small number of respondents justifying resource allocation based on revenue returned (hard ROI).
    8. Facebook fundraising success is still enjoyed by just a select few.
    9. Nonprofit respondents are still optimistic about commercial social networks.
    10. Commercial social network related staffing and budgets are slowly inching up.
    11. Communications and marketing departments own commercial networks for the majority of respondents, not fundraising nor IT.
    12. Many mature (2+ years old) commercial social networking communities continue to grow, while an increasingly smaller number of respondents are just getting started.

    Download Full Report

     

    By: Common Knowledge

     

     

     

     

     

  • Americans Get Social on Their Phones

    According to the latest estimates from eMarketer, social networking, aided by the widespread adoption of smartphones in the US, is “quickly making the jump to mobile.” By the end of this year, nearly 82 million US mobile users will use a social networking site on their phone at least monthly, or more than a quarter of the total US population. Read More

     

    By: eMarketer

     

     

  • Tips for Writing a Facebook Post with the Perfect Call to Action

    The phrasing and structure of a Facebook status update correlates strongly to how users will engage with a post. For the best post engagement, use a call to action (CTA).

    CTAs help inform and encourage users what to do next. For example, if the aim is to get users to watch a video you posted on Youtube, an effective CTA will not only give information on how that can be done, it will inspire users to follow through with the action as well.

    When constructing a Facebook post with a call to action, here are six things to keep in mind: Read More

     

    By: Jim Belosic, Social Media Today

     

     

  • The Smartphone Consumer 2012

    Recent research from the Edison Research / Arbitron Internet and Multimedia series on how Americans use Smartphones. Included are insights on mobile commerce, mobile social networking and other mobile-enabled behaviors. Download Presentation

     

    By: Edison Research

     

     

  • Tips for Running Social Media Promotions

    Have you thought of using social media contests and sweepstakes to build and engage your audience? If you’re looking to gain even more traction with social promotions, here are eight additional tips to enhance your next social media campaign. Read More

     

    By: Ben Pickering, Social Media Examiner

     

     

     

  • How to Grow Your Email List Organically

    While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING.

    Email is used far more than Facebook and Twitter combined. How much more? Daily activity for Facebook: 60 million updates. Twitter: 140 million tweets per day. Email? 188 billion messages per day. Email continues to be used each day by 93% of consumers. Here are some simple tips to grow your email list. Read More

     

    By: Yasmin Bendror, Social Media Today

     

     

  • How To Create Your First Facebook Ad Campaign: Step-By-Step

    The following provides a few tips on how to get your Facebook ads rolling, how to reach the right people, and how to measure your results.

    Before diving into what factors to consider and what metrics to follow, it’s important that you understand the key elements that make for an effective Facebook ad. Read More

     

    By: Dan Brady, Social Media Today

     

     

  • 4 important ways to increase engagement on your Facebook page

    Four lessons really stand out as important and useful:

    1. Photos get far more likes and shares than other types of posts. Links, such as those to your news articles, unfortunately get the lowest average engagement.
    2. Personal references (“I” or “me”) tend to get a post more likes. This is a social network after all — talking about yourself generates empathy.
    3. Be happy, or sad, but pick one. Positive-sentiment posts get more likes. Negative posts get more comments. Those in the neutral middle ground get lost.
    4. Target leisure hours to get more engagement. Likes increase in the evening, peaking around 8 p.m., while shares peak at the end of the workday, around 5 or 6 p.m. Also, noontime posts do well. And weekend posts get many more likes than those during the busy work week.

    Read More

     

    By: , Poynter.

     

     

  • The Three C's of Facebook

    No online marketing strategy is complete without Facebook. The world's largest social network can give your campaigns enormous reach, especially when you integrate it with your other marketing tools. Effective Facebook marketing comes down to three key points: Customer Service, Content and Connections. 

    • Customer Service

    Having a Facebook page where customers can post reviews, comments and even complaints is essential to building a rapport. Over time, that rapport will turn into brand loyalty. It also inspires word of mouth, as customers/fans encourage their friends to "like" your page. Try to monitor your page for a few minutes a day and respond to listener comments within 24 hours or less. You can also sign up to receive an email alert whenever someone posts to your page. 

    • Content

    Your Facebook page is a face for your station. Keep it fresh. Share news, offer promotions, link to outside content and thank listeners for their feedback. They're all great ways to keep customers engaged. Think for a second about how you use Facebook to check out your friends' news and click through their photo galleries. Listeners want to check out your station the same way. Facebook is an ideal platform to share photos and for listeners to post their own photos.

    It's not just about engagement. There are several apps available that let you add "buy now" buttons to photos, taking listeners straight to your website. Other apps let you create customized coupons for your fans, and host customer sweepstakes on your Facebook page. Whether you use apps or not, aim for one update, post or promotion per day. 

    • Connections

    Social media is a vital publicity tool, which makes it an integral part of effective marketing. Getting "likes" and fans is how companies build connections on Facebook. Got a special event happening? Send a message to your fans. Need feedback on a new product? Create a quick survey using a Facebook survey app. The more you connect with your current fans, the more likely their friends are to see your page and become fans (and customers) themselves.

    Remember that growing a fanbase on Facebook isn't a popularity contest. It's about building loyalty for the long-term, one interaction at a time. 
     

  • Facebook Promoted Posts: A Step-By-Step Guide

    Facebook has started rolling out Promoted Posts for Brand Pages, a new feature that allows businesses to pay for posts to be more predominantly displayed on news feeds. Walk through the process of creating a Promoted Post and the insights that assess their efficacy,  and check out step-by-step guide. Read More

     

    By: Lauren Drell, Mashable

     

     

  • Social Media Metrics, ROI is More Than a Sum of Fans

    Now that most public media stations have become active on social networks — with some combination of Facebook pages, Twitter accounts, blogs and YouTube channels — staff members at many stations are struggling with the question: Are we getting the most bang for our social-media buck?

    After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment. What does social media success look like, anyway? Read More

     

    By: Amanda Hirsch, Current.org

     

     

  • To Auto-Post or Not To Auto-Post? The Answer is somewhere in the middle.

    Are you setting your social media marketing on cruise control by auto-posting with third-party APIs?  Take the time now to step back and rethink that strategy. Discover why relying too heavily on auto-posting software is never a good idea. Read More

     

    By: Shona Mackin, Social Media Today

     

     

     

     

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