Intelligence from The Media Audit's National Report provides a number of findings that give insight to why mobile marketing has the potential to shape future marketing campaigns and drive new business.
The Media Audit reveals that mobile internet usage has soared 32% in a single year, with more than 60 million U.S. consumers across The Media Audit's 80 measured markets who access the Internet via a Smartphone or mobile device. According to the study, 40.7% of U.S. consumers now access the Internet via a mobile device in a typical week. The figure is up from 31.6% a year ago. The study was conducted among more than 104,000 respondents. Read More
By: The Media Audit