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  • Harness the Power of Google Alerts

    Knowing what was said about your station can provide you with valuable feedback. What do people like about you? Don’t like? How can you better tailor them to their needs? All of this free and incredibly valuable information could be waiting for you online. All Google Alerts does is make it easy and convenient for you to find it. Learn how to set up Google Alerts. Read More

     

    By: Shannon Willoby, Social Media Today

     

     

  • Top 3 Facebook Mistakes

    Here are the top 3 Facebook mistakes made by businesses. Making any one of these mistakes is grounds for page deletion by Facebook. Read More

     

    By: William Wells III, Social Media Examiner

     

  • 5 Steps to Hosting Successful Twitter Chats

    Hosting a Twitter chat is an great way to interact with your fans and followers, to better understand and grow your community quickly, as well as promote your station. Here’sthe all-in-one guide to prepare for and host your Twitter chat. Read More

     

    By: Ann Smarty, Social Media Examiner

     

  • A Step-by-Step Guide to Email Marketing

    There are more than 294 billion emails sent per day. That's 3.4 million every second. Clearly, email is not dead. But due to all the clutter, it is increasingly more difficult to get noticed. In this e-book learn how to create an email marketing strategy that increases opens and clicks, plus:

    • Common email marketing challenges and their solutions
    • Types of marketing emails you can send today
    • Email marketing metrics you should track
    • Quick email marketing facts and additional resources

    Download E-Book

    By: Hubspot
  • 10-Step Checklist for Your Next Website Redesign

    Every now and then your website needs a refresh. Here is a 10-step checklist you can reference. Download the guide and learn how to:

     

    • Set clear, measurable business goals for your website redesign
    • Protect your existing search engine rankings
    • Increase visitors
    • Create fresh content that prospects (and search engines) love

    Download E-book

     

    By: Hubspot

     

     

  • How to Make Your Tweets More Trustworthy

    A recent study shows you how to boost the credibility of your tweets, making people take them more seriously. Among the lessons for how to get trustworthy tweets: Gain followers and retweets, include URLs in your posts, have a profile picture, and fill out your bio with information related to topics you tweet about. Read More

     

    By: Sam Laird, Mashable

     

     

  • A Guide to Facebook Timeline

    Facebook Timeline has finally rolled out for brands, and you now have the potential for endless opportunities to refresh your social media strategy. Here is a guide that break's it down for you. Read More

     

    By: Christine Erickson, Mashable

     

     

     

  • A Step by Step Guide to Social Media

    There are a lot of ways to begin planning your social media campaign, but we found this interactive step by step guide to figuring out which platforms and accounts you want to use on your way to social media success.  The steps are easy, you start at the “Start”, and you move through the chart answering yes or no and you can click on the links for more. Try it Here

     

    By:  Simply Business

     

     

  • 10 Social Media Tips for Bloggers

    Twitter, Facebook, StumbleUpon and now Pinterest provide the savvy blogger with plenty of opportunities to attract new readers and engage with regulars, but it can be overwhelming if you’re new to social media or if you only use it for fun.

    Here are 10 tips to help bloggers navigate the increasingly complex world of social media — while still making time to write content. Read More

     

    By: Liz Borod Wright, Mashable

     

     

  • Facebook Promotion Guidelines, DECODED

    Facebook wall promotions: They’re easy to set up and enter, in-the-moment and exciting to participate in, which are undoubtedly a few of the reasons why many continue to coordinate them. Here are a few points that you should know like the back of your hand. Read More

     

    By: Melissa Fiorenza, Media Logic

     

     

  • 5 Steps to a Successful QR Code Marketing Campaign

    Are you wondering how to use QR codes to enhance your marketing? Here are 5 basic tips to follow:

    #1: Plan your QR code campaign strategy
    #2: Create quality codes and test them
    #3: Link your codes to mobile-friendly or mobile-optimized sites
    #4: Track your scans with code management systems
    #5: Deliver value and a favorable user experience

    Read More

     

    By: Jeff Korhan, Social Media Examiner

     

     

  • Improve Your Google+ Knowledge

    Google+ is rapidly evolving. If you’re looking for easy ways to improve your knowledge here are 20 tips and resources to help you keep learning about Google+ and ways to enhance your user experience. Read More

     

    By: Debbie Hempley, Social Media Examiner

     

     

  • HOW TO: Get Your Employees On Board With Your Social Media Policy

    To ensure buy-in to your social media policy is not through threat of disciplinary action. Rather, it’s by providing education and resources, and building the right processes. When writing a policy, make sure you are clear about what constitutes a major infraction and what the consequences are. Here are some tips for setting your social media policies on the right track. Read More

     

    By: Maria Ogneva, Mashable

     

     

  • Reuters - Reporting From The Internet

    Internet reporting is nothing more than applying the principles of sound journalism to the sometimes unusual situations thrown up in the virtual world. The same standards of sourcing, identification and verification apply. Apply the same precautions online that you would use in other forms of newsgathering and do not use anything from the Internet that is not sourced in such a way that you can verify where it came from. Read More

     

     

  • RTDNA Social Media and Blogging Guidelines

    Social media and blogs are important elements of journalism. They narrow the distance between journalists and the public. They encourage lively, immediate and spirited discussion. They can be vital news-gathering and news-delivery tools. As a journalist you should uphold the same professional and ethical standards of fairness, accuracy, truthfulness, transparency and independence when using social media as you do on air and on all digital news platforms. Read More

     

     

  • NPR News Social Media Guidelines (NPR members only)

    Social networking sites, such as Facebook, MySpace, and Twitter have become an integral part of everyday life for millions of people around the world. As NPR grows to serve the audience well beyond the radio, social media is becoming an increasingly important aspect of our interaction and our transparency with our audience and with a variety of communities. Read More

     

     

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